With 100Moments, our goal is visibility: to make a big splash across all districts of Berlin – from East to West – engaging the city's remarkable history and diversity.
Ultimately, 100Moments is our first opportunity to turn "Innovation for All" into reality, using our redesigned brand to ignite curiosity, discovery and bring the wonders of innovation to everyone.
To kickstart this exciting new era at IFA, we are launching our 100Moments campaign: a highly-curated, expansive, city-wide takeover that taps into the cutting-edge cultural landscape of Berlin.
Think: pop-ups, brand activations, networking, dance events, and more, which will be amplified through competitions and initiatives, to create engagement both within and beyond city limits.
As a sponsor, you have the chance to join the celebration and benefit from comprehensive marketing and press coverage as well as additional opportunities to engage with our VIP, trade and consumer audiences.
This exciting campaign complements our rebrand, expanding IFA's unmatched legacy beyond Messe and into Berlin. This is a chance for your brand to stand apart, and create a lasting impact at IFA 2024.