IFA - Official Partner of the Future
“EFM Industry Debates” 2017
Promises and Reality of Digital Distribution, Challenges and Opportunities in the Arab Film Industry and Innovations in Film Sales and Marketing
In the tenth year of their existence, the “EFM Industry Debates” (February 10 to 12) will once again bring together high-calibre international experts to discuss current topics of interest, trends and perspectives for the rapidly changing film industry. The first panel discussion addresses the question to what extent digital distribution can be advantageous, in particular for independent film producers. The second debate focuses on the film industry in the Arab world and its challenges and potential. Finally, the significance and necessity of innovations in the field of film sales and marketing will be treated within the scope of the third debate.
The event is being presented for the sixth time by the IFA, the official host of the “EFM Industry Debates”.
You can find further information for the event on the EFM website: www.efm-berlinale.de
The World’s Meeting Place for the Industry
IFA in Berlin presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries.
IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.
The Leading Trade Show for Consumer Electronics & Home Appliances
More innovation, more companies, more space
Never before had the industry displayed so many new product categories and were so many products shown to the public for the first time. More than ever IFA 2016 underlined its expertise in its role as the world’s meeting place for the industry and for exchanging information.
- IFA’s unique blend of product innovations, stars and entertainment, presented by more than 1,800 exhibitors attracted 240,000 visitors
- The majority of trade visitors came from abroad: 68,000
- The floor space occupied was larger than at any previous event in the history of IFA
- Over a period of six days alone IFA 2016 generated an expected order volume amounting to around € 4.5 billion, and follow-up business is expected to be good
- The reports filed by journalists from 70 countries reached 1.5 billion people worldwide
IFA 2017: Save the Date!
Don‘t miss the opportunity to explore emerging trends and celebrate the premieres of new technologies and products!
1 to 6 September 2017
Opening hours: daily from 10 am – 6 pm
Trade visitors can enter the International Trade Visitor Reception starting at 8 am.
Berlin ExpoCenter City
IFA was able to once again build on its position as the world’s leading trade show for industry and trade, and as a brilliant order platform. The number of innovations and new products presented in Berlin is almost endless. Therefore IFA’s contribution to the positive trends in these industries is correspondingly large. IFA is a unique platform for promoting positive business performance, unlike anything elsewhere in the world. The fact the order volume increased to 4.5 billion euros is an impressive proof to its significance.
IFA has once again underlined its role as the world’s most important meeting place for the Home Appliances industry to get in contact with retailers and consumers. A multitude of exciting innovations let to their very positive response. We are extremely satisfied with the outcome anticipating a very strong end of year business.
Anyone who wants to understand the world of tomorrow needs to come to IFA in Berlin. The attendance figures speak for themselves, once again setting new records and demonstrating IFA’s place as the world’s leading trade show for consumer electronics and home appliances. IFA is a driver of innovation and simultaneously the industry’s international meeting point – this is where future trends are defined. As one of the world’s leading companies in the home appliances sector, in this year’s opening keynote we showed how new digital technologies will push the kitchen space forward into dimensions barely conceivable today: a highly customizable lifestyle at the touch of a button, with more communication and more emotion. IFA has shown how consumers are very focused on connectivity, also in the sense of real connections between the technical possibilities and their everyday preferences and expectations. As industry specialists, we are ready to meet this challenge, because we know and are masters of the analog and digital world today, and are using our knowledge and experience to guide people into the digital future of their everyday lives.
IFA 2016 was a huge success for us. We put the new Hisense 4K Laser Cast in the spotlight this year, and that decision definitely paid off. Thousands of visitors were impressed by the brilliant 4K projections, including a large number of international media. Our range of UHD and ULED TVs, especially the latest ULED 3.0 models, made a strong impression as well. Moreover, we held many fruitful meetings with valuable partners in our business area.
IFA is one of our most important trade shows – particularly for the European market. This year our highlights included the VerveLife series from Motorola, which includes an action camera and intelligent, completely wireless Bluetooth headphones – ideal for the next generation of smartphones without headphone sockets – and the new Smart Nursery series. Both product lines were met with great interest from our distribution partners, trade show visitors, and the media, and our presence at this year’s IFA was therefore a great success.
IFA 2016 was a huge success for us. We put the new Hisense 4K Laser Cast in the spotlight this year, and that decision definitely paid off. Thousands of visitors were impressed by the brilliant 4K projections, including a large number of international media. Our range of UHD and ULED TVs, especially the latest ULED 3.0 models, also made a strong impression. Further, we held many fruitful meetings with valuable partners in our business area.
IFA 2016 has been another complete success for Miele, and we have greatly surpassed the numbers of visitors and orders received from last year’s high. This year’s concept of bringing specialist retailers and consumers together in a shared space has also done well. This exhibition at IFA emphasized not only innovation and quality, but also the friendly hospitality and appreciation of partnerships.
Our stand this year was about nothing less than the future: the near future, the holiday shopping season we discussed with our retail partners, and the positive medium-term perspectives. We are very satisfied with the sales generated. It was also about the future of television – and the future of social cooperation and daily life. The fact we have the right ideas about the future is confirmed by the enthusiasm inspired by our exhibition stand, where we presented product visions from our research and development teams that will be ready for home use in three to five years. We are looking forward to the future, and September 2017 in particular – which is when the next IFA will kick off!
In 2016, IFA once again showed that it is the leading platform for capturing the imaginations of trade visitors and consumers alike. Results have been extremely positive across entire Samsung product range, and we achieved particularly significant growth in home appliances and wearable tech.
IFA 2016 was a complete success for Samsung Home Appliances – we recorded double-digit growth. The trade feedback we received on our latest innovations, including the AddWash product range and the Family Hub refrigerator with NoFrost technology, was really gratifying.
The week at IFA has confirmed there’s no getting around the importance of connected home appliances; a look at the crowds flooding to the Siemens Home booth makes this quite clear.” The numbers of orders made by the end of the event drew a positive line under an extremely satisfying result from IFA 2016.We are already looking forward to IFA 2017, because IFA always offers us the perfect stage to present our latest innovations. Each IFA is even better than the last, and underscores the key position this event occupies in the home appliance sector.
We love IFA. I attend fairs all over the world, in Chicago, Shanghai, Las Vegas and Berlin – and, qualitatively, IFA is the best fair in the world. There is a good mix between consumer electronics and appliances, which you never see anywhere.
Our new OLED TV, the Loewe bild 7, was one of the big trade show highlights for visitors and the media alike. We are exceptionally happy with the response at the show. It is a perfect start to the holiday shopping season.
IFA is the most important trade show in consumer electronics and never fails to provide an incredibly inspiring atmosphere every year. We can reflect on an eventful and above all successful IFA 2016; one where we had countless conversations in which we were able to impress media representatives, consumers and our retail partners with home cinema and high-resolution audio product highlights. We join our partners in looking forward to a successful season!
For us, IFA is indeed the most important event for information gathering.
柏林国际电子消费品及家电展览会 – 全球的创新盛会