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IFA Global Press Conference

Starting signal in Lisbon

360° of innovation and inspiration – IFA 2017 program

More space for brands, a new platform for innovative ideas and a special presentation opportunity for component manufacturers. On April 22, the IFA Global Press Conference in Lisbon launched the current IFA season with interesting news on the program – and with digital growth drivers for the entire industry.

More than 300 journalists from over 50 countries took the opportunity to find out about the world's most important trade show of the year at the IFA Global Press Conference in Lisbon. The key trend is currently the merger of consumer electronics and household appliances into a convergent digital market, which has already reached a size of around USD 950 billion worldwide.

Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics, emphasized the importance of IFA for the entire market: “No other trade show can serve all the needs of industry, trade, consumers and media like IFA.” With an order volume of more than EUR 4.7 billion during the 6 showdays only, IFA impressively demonstrated this in 2016.

Dr. Christian Göke, CEO of Messe Berlin, made the connection to IFA 2017: “We have to arrive at a completely new understanding of consumer electronics.” This is why IFA now focuses on brands and innovations – and provides brands with more space than ever before. IFA also offers a new platform for all developers, manufacturers and distributors of components of future-oriented technologies – IFA Global Markets at STATION-Berlin.

IFA Executive Director, Jens Heithecker, showcased IFA NEXT. Under this new umbrella, start-ups, research facilities, universities and companies of all sizes will be gathered in Hall 26 to present their innovations. IFA Keynotes, IFA+ Summit and IFA Hosted Conferences are also integrated into the concept. “IFA NEXT focuses on innovations,” emphasized Heithecker. The new format offers an ideal opportunity to “see the latest ideas in one place.”

IFA NEXT, Hall 26

The Edge of Innovation

IFA’s new innovation platform brings innovators together

IFA NEXT is IFA’s new global innovation hub. In Hall 26, start-ups such as La FRENCH TECH, innovative companies including UBTECH and Amazon alexa, research institutions and organizations will present their ideas for tomorrow. This is where IFA NEXT, IFA+ Summit, IFA Keynotes and other formats unite under one roof.

Innovation is the DNA of IFA. In 2017, innovation is the key topic and will be given its own stage for the first time: IFA NEXT. Start-ups, research facilities, universities and companies of all sizes have the opportunity to present and discuss their future projects under a single roof. IFA NEXT goes far beyond the previous IFA TecWatch and opens up entirely new dimensions for future-oriented ideas and concepts.

This also includes the integration of other innovation-oriented IFA formats. Both the IFA Keynotes and the IFA+ Summit, along with a number of IFA-hosted Conferences, will be gathered under the unified banner of IFA NEXT in Hall 26.

IFA NEXT brings global expertise in future developments in technology, business and lifestyle together in one place. The new international hub for innovation ensures a dynamic transfer of knowledge, information and business ideas.


IFA Trade Visitors Reception

Spectacular extras included

Trade visitors enjoy true VIP treatment at IFA

From affordable travel packages to business breakfasts and instantly available meeting rooms, themed tours and free entry to IFA Global Markets: Our IFA trade visitor ticket opens the door to a multitude of exclusive deals for trade attendees. Pre-sales started!

From September 1 to 6, 2017, you should clear your calendar for Berlin. If you book your IFA tickets now, you will benefit from attractive travel packages. These include special railway deals, attractively priced flights with the Lufthansa Group and individual packages from our travel services partner – it is definitely worth booking early, as the attractive prices can only be guaranteed until 30 June!

IFA's exclusive trade visitor breakfast is the morning meeting place for industry professionals. Starting at 8 a.m. you can enter the reception at the south entrance via the red carpet as well as at the east entrance for the first time. The substantial and enjoyable business breakfast of croissants, fruit, yoghurt, coffee, cakes, juices and smoothies is available free of charge until 10 a.m.

At IFA's exclusive trade visitor reception at the south entrance you can take advantage of free WiFi in the lounge area. Work stations with printers help you get ready for the day. Here you can get an overview of the IFA exhibition catalog or browse through the numerous trade journals. Free meeting rooms for undisturbed negotiations can be used first come, first serve principle without the need to pre-book.

Are you arriving at the north entrance? No problem, the morning shuttle is on hand to bring you to south entrance.

At all IFA entrances, trade visitors are given priority access via Fast Lane. Fast shuttle services take you from Tegel airport to IFA exhibition grounds and IFA Global Markets – and will transport you between the IFA halls if you wish.

Compact trade visitor tours will guide you through the most exciting topics in your industry. These 90-minute tours focus on four to six exhibition stands. This is an exclusive and targeted way to get quickly up-to-date.

As a trade visitor, you also get access to the IFA Keynotes. This is where top-class insiders will provide first-hand insight into new trends and developments. In 2016, the platform featured Dr. Karsten Ottenberg, BSH Hausgeräte GmbH, Dr. Dieter Zetsche, Daimler AG, Mark Papermaster, AMD, and Harriet Green, IBM Watson IoT. This year the IFA opening keynote will be held by Pieter Nota, Philips, while more is to come.

IFA Global Markets will be a true highlight of IFA 2017. Europe's biggest sourcing platform will bring national and international suppliers, component manufacturers and OEM / ODM producers together under one roof. In an extraordinary location at the heart of the city: STATION-Berlin at Gleisdreieck. A quick shuttle from the IFA exhibition site will take you there and back. And with our IFA trade visitor ticket everything is free of charge.

You can find detailed information for trade visitors: > HERE

IFA Global Markets

Europe's biggest sourcing market is here

IFA Global Markets – A unique hub for technical consumer goods, digital products, and new technologies from CE & HA

What began last year will become a real highlight of 2017: IFA Global Markets at STATION-Berlin at Gleisdreieck is IFA's central international trading platform for suppliers, component manufacturers, OEMs, and ODMs.

Germany is Europe's largest market for digital and electronic products – and Berlin is its new trading center. IFA Global Markets offers one unique, central destination in Europe for developers, distributors and buyers for 2017.

Parallel with IFA but somewhat shorter in duration, from 3 – 6 September 2017, all Original Equipment Manufacturers (OEM), Original Design Manufacturers (ODM), suppliers, and manufacturers of electrical components will exhibit here – on 20,000 exceptional square meters of exhibition space in the center of Berlin.

At STATION-Berlin at Gleisdreieck, only about 30 minutes from the exhibition grounds, companies will find technical inspiration and products for their developments. From electronic consumer goods and digital solutions to components and products, IFA Global Markets has it all – including international industry contacts.

IFA Global Markets takes place exclusively for IFA trade visitors. Your IFA trade visitor ticket grants you free entry. A free shuttle service will provide a regular connection between the exhibition grounds and STATION-Berlin. Save the date: 3 – 6 September 2017!

Exhibitors interested in IFA and IFA Global Markets should contact the IFA team quickly. Experience shows that exhibition space fills up fast.

Further information on IFA Global Markets: > HERE

IFA Sommergarten

This summer will be YELLO

Three outstanding concert events connected to IFA 2017

On 31 August, Boris Blank and Dieter Meier will showcase YELLO's unique sound collages in the IFA Summer Garden. On 1 & 2 September, Philipp Poisel, Jennifer Rostock, and Von Wegen Lisbeth will take the stage. And on 3 September there will be an atmospheric performance by Silbermond.

"Out of cyberspace – into live experience": On 31 August 2017, YELLO will return to Berlin. The production of Boris Blank's soundpictures and Dieter Meier’s visual worlds promises to be one of the summer's most outstanding concert experiences. YELLO will present a journey through four decades of the band's history in the IFA Summer Garden – with songs from the new album Toy, as well as hits like The Race, Do it, or Oh Yeah. Tickets:

On 1 & 2 September 2017, a new version of the Fritz DeutschPoeten event will be held in the IFA Summer Garden. Philipp Poisel, Jennifer Rostock, Von Wegen Lisbeth, and many more will take the stage the first weekend in September. Festival tickets: or

Silbermond, with their charismatic frontwoman Stefanie Kloss, are among the most successful German bands of all time. Fans can look forward to an outdoor concert in the IFA Summer Garden on 3 September. Tickets:

YELLO and Silbermond ticket holders receive free IFA day tickets on the evening of the concert.

CE China

Visit CE China for free!

From 4 – 6 May 2017, Shenzhen will become an Eldorado for the CE and HA industry

Want to experience CE China in Shenzhen? IFA, the world's largest trade show for consumer electronics and electrical home appliances, invites all interested parties to attend the second edition of CE China from 4 – 6 May in Shenzhen for free.

CE China 2017 will present an outstanding range of the world's most forward-thinking brands. At Start-up Area Connect @ CE China, innovative ideas meet investors, researchers, distributors, and journalists. The Digital Health Zone offers everything relating to fitness, health, and lifestyle.

Opening day at CE China will also offer high-profile keynotes, including A.W. Graylin, China Regional President of HTC Vive.

CE China takes place to 4 – 6 May 2017 at the Shenzhen Convention and Exhibition Center. Leading companies in the fields of consumer electronics and home appliances that are active on the Chinese and Southeast Asian market will be found at the show.

Get your free ticket to CE China before 3 May 2017!