IFA

It’s never easy to find those diamonds in the rough, but … IFA will enable me to source the sort of sophisticated and stylish products that Europe is especially known for and associated with.

Greg Taylor, Area director eReading & Electronics, Indigo, CA

It’s very important for us. We will be with IFA for the next 100 years.

Lutz Burneleit, Division Manager Household Appliances, Kitchen, Electric Installations, EK Servicegroup, DE

I have been able to use IFA to research the global market.

Doo-Hwan Choi, New Products, Hi-Mart, KR

We are seeing all manner of new products and the evolution of existing trends, which again is very useful back in Britain in terms of developing marketing elements such as the online experience for new products, and even re-arranging the shops to get the best out of new lines.

Mark Slater, Computing Category Director, Dixons Retail, UK

The most important thing is to get a general feeling for what’s going on and to see the innovations, because this is the show where we get to see them the most.

Stefan De Prycker, Country Managing Director, MediaMarkt-Saturn, BE

IFA is absolutely the most important show for the industry.

Norman Struck, Sales Director, Saturn, Berlin, DE