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Consumer Electronics China (CE China)

Stand Registration
CE China 2017

You are interested in booking your exhibition stand for 2017? We will provide you with the necessary information soon.

Fur further inquiries, please send an email to cechina-ifa@messe-berlin.com

Visit the official CE China website for further information: www.cechina-ifa.com

IFA 2016: CE China says “Thank you, Shenzhen!"

Berlin, April 2016 – Leading global manufacturers presented their latest products and services to Chinese distributors and consumers from 20th 22nd April 2016.

The team would like to thank its partners for their support, amongs them: Alibaba, Amazon, Bosch, Economy, Trade and Information Commission of Shenzhen Municipality, Euronics, Expert, GfK, German Industry and Commerce HK, Gome, Himart, IDG, Information Commission of Shenzhen Municipality, Jura, Kärcher, LETV, Melitta, Onkyo, Severin, Shenzhen Foreign Economy & Trade Service Center,Economy, Trade Siemens, Suning, Tmall.

CE China Opening Ceremony
Official Ribbon Cutting Ceremony at CE China, Shenzhen

We look back on an exceptionally successful premiere of CE China. Our exhibitors and our partners, whether from China or abroad, are excited by this launch and especially from the overwhelming media attention. With great optimism we look forward to next year and build on being able to stabilize this success and generate further growth together with our partners such as the government of Shenzhen.

Jens Heithecker, Senior Vice President Messe Berlin Group

As the Asian counterpart of the global IFA trade show, CE China is consciously aligned to the needs of Chinese distributors, and existing retail structures in particular. These distributors are interested in products manufactured by well-known international brands. It will be our task to successfully bring together these companies and distributors at CE China.

Dr. Christian Göke, CEO of Messe Berlin

I earnestly hope all the distinguished guests and journalists from both home and abroad can capitalize upon this opportunity to fully experience the vitality and creativity that Shenzhen has to offer as a young city, and help introduce the local products and companies to the world by having a better understanding of the electronic information industry in Shenzhen. On this occasion, I wish CE China a complete success. Have a pleasant stay in Shenzhen. Thank you.

GAO Yuyue, Deputy Secretary General of Shenzhen Municipal Government

Shenzhen is a fertile soil for innovation and entrepreneurship, and is a stage for science and technology to gather in future. I believe that this is also one of the important reasons why Shenzhen is selected for holding the First CE China. First of all, my thank goes to Shenzhen Municipal Government for providing a venue for us, so that we have an opportunity to witness the holding of the First CE China in this innovative city. Meanwhile, we would like to thank IFA for that, as a leader of Electronic Consumption Exhibition, IFA has brought about global top-ranking electronic products and future life style into China, and cooperated with Suning for the first show. This is not only high recognition with Suning, but also high affirmation on China's electronic consumption development enterprises.

XU YaoHua, Executive Vice President, South China Region of Suning

Both Berlin and Shenzhen are set to benefit enormously from closer trade cooperation and economic ties. Bringing a global IFA event to Shenzhen is a major step to achieve this goal, and Shenzhen's Municipal Government fully supports and encourages this move.

Limin Guo, the Director General of the Shenzhen Economy, Trade and Information Commission

IFA 2016: CE China officially opened

CE China in Shenzhen welcomes government and state officials and representatives from media, trade and industry at the premiere event

Shenzhen/ Berlin, 20th April 2016 – CE China was officially opened today with a traditional ‘ribbon cutting’ ceremony. More than 150 exhibitors covering a space of more than 15,000 m² creates the optimal setting for industry, retail, and the media to successfully position their brands, show off their latest products, and enjoy a successful start to CE China 2016.

The opening of the first ever trade show for consumer electronics and home appliances welcomed numerous international guests including government and state officials and representatives from trade and industry:

  • Biao Chen, Vice Mayor, Shenzhen Municipal Government;
  • Limin Guo, Director General, Economy, Trade and Information Commission of Shenzhen Investment Holdings Co.
  • PeiJin Xiong General Manager, Shenzhen Investment Holdings Co., Ltd.;
  • Xinwei Li, Deputy Secretary General, Shenzhen Municipal Committee of the CPC
  • Jing Yin, President, Tmall 3C & Home Appliances BU
  • Enlong HOU, COO, Suning Appliance;
  • Roland Gerke, Chairman & President, BSH Home Appliances (China) Co. Ltd.
  • Jennifer Xu, Vice President, IDG Asia.

Dr. Christian Göke, CEO of Messe Berlin: “As the Asian counterpart of the global IFA trade show, CE China is consciously aligned to the needs of Chinese distributors, and existing retail structures in particular. These distributors are interested in products manufactured by well-known international brands. It will be our task to successfully bring together these companies and distributors at CE China.”

As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market. The trade show is taking place from 20th to 22nd April at the Shenzhen Convention and Exhibition Center, where it is offering Chinese and global brand manufacturers the opportunity to present their latest products and services to Chinese consumers and distributors.

The most important partners of CE China include the Shenzhen Municipal Government, #1 Chinese retailers such as Suning and Alibaba, and IDG – China’s leading media group.

IFA 2016: Gala event to celebrate the first CE China in Shenzhen

More than 400 guests, among them officials and representatives from media, trade and industry, gathered at the IFA Global Conference to celebrate the opening of CE China

Shenzhen/Berlin, 19th April 2016 – The first ever CE China was ushered in with a delightful evening event before the official start the following day. With more than 400 guests, including government and state officials and representatives from media, trade and industry CE China 2016 saw off to a very successful start. Gigi Ho moderated this exclusive program.

Dr. Christian Göke, CEO of Messe Berlin welcomed:

GAO CHEN - Vice Mayor, Shenzhen Municipal Government
Enlong Hou - COO Suning Appliance

Some of CE China’s top partners are the Shenzhen Municipal Government, #1 Chinese retailers such as Suning and Alibaba as well as IDG – China’s leading media group.

GAO Yuyue, Deputy Secretary General of Shenzhen Municipal Government:
“I earnestly hope all the distinguished guests and journalists from both home and abroad can capitalize upon this opportunity to fully experience the vitality and creativity that Shenzhen has to offer as a young city, and help introduce the local products and companies to the world by having a better understanding of the electronic information industry in Shenzhen. On this occasion, I wish CE China a complete success. Have a pleasant stay in Shenzhen. Thank you”

XU YaoHua, Executive Vice President, South China Region of Suning:
"Shenzhen is a fertile soil for innovation and entrepreneurship, and is a stage for science and technology to gather in future. I believe that this is also one of the important reasons why Shenzhen is selected for holding the First CE China. First of all, my thank goes to Shenzhen Municipal Government for providing a venue for us, so that we have an opportunity to witness the holding of the First CE China in this innovative city. Meanwhile, we would like to thank IFA for that, as a leader of Electronic Consumption Exhibition, IFA has brought about global top-ranking electronic products and future life style into China, and cooperated with Suning for the first show. This is not only high recognition with Suning, but also high affirmation on China's electronic consumption development enterprises."

Consumer Electronics China (CE China), a global IFA event, is designed to be China’s premier trade show for consumer electronics and home appliances brands in China.

The show is a platform that unites international exhibitors with Chinese retailers keen to bring new products to their customers. By participating in CE China, exhibitors have the opportunity to place their products in front of valuable channel partners that can help grow sales in China as well as the rest of Asia. Not simply a technology or export fair, CE China has a strong focus on the needs of international brands, products and customers.

With a strong retail focus, first-class exhibition space and pioneering media support, CE China places its exhibitors firmly in the spotlight.

Strong Partners
CE China already succeeds in attracting leading Chinese retailers, including Suning, Alibaba and Gome.



MoU signing with Government of Shenzhen - Jens Heithecker; Dr. Christian Göke; Cornelia Yzer; Guo Limin (l.t.r.)

IFA 2015 - MoU signing with Government of Shenzhen - Jens Heithecker, Executive Director, IFA; Dr. Christian Göke, Chief Executive Officer, Messe Berlin GmbH; Cornelia Yzer, Senator for Economics, Technology and Research; Guo Limin, Director-General of Shenzhen Economy, Trade and Information Commission (l.t.r.)


Exhibition Grounds

CE China has its home in Shenzhen’s ultra-modern exhibition grounds.

Shenzhen Convention & Exhibition Center
Guangdong Province, China


CE China