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IFA Special Areas: Places to be

With its Special Areas IFA is taking into account that we live in a time of most rapid technological transformation ever. Visitors can see the whole range of products and solutions related to one theme in a single hall or in several adjacent halls.

The special area for wearables is designed to present latest developments across the digital fitness segment.

Halls 7.2b, 7.2c

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IFA iZone is a special exhibition area showcasing Mac, iTech products and apps.

Halls 12, 14.1, 15.1

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The Innovation Exchange IFA TecWatch brings together innovative companies, universities, industry organizations, researchers and retailers.

Hall 26

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The smart, intelligent home promising state-of-the-art comfort and convenience is no longer a pipe dream – it has become a living reality. That’s why IFA features a special exhibition segment devoted to the "Smart Home".

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Reseller Park

Reseller Park is an internationally-recognized B2B marketplace tailored specifically to IFA. Resellers, distributors, retail purchasers, OEMs and traders come together on this networking platform for decision makers – especially from the areas of telecom + mobile, accessories, consumer IT and smart home. Business negotiations are held in a spacious lounge area away from the hustle and bustle on the trade show floor.

The UX Design Awards by International Design Center Berlin is a competition for excellent user experience design in digital and electronic products.

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