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Hello and welcome, Only a few days to go until the 51st IFA opens its doors. To mark the occasion we launched our big IFA prize draw on 25 August, something you cannot afford to miss. Up until 1 September technology fans will have an opportunity to win lots of fascinating articles from the world of consumer electronics and home appliances. Take part and make waiting for IFA more exciting. Get all the latest IFA information away from home as well. For the first time we are offering two apps this year: the IFA Event App, which has information on all the events, and the IFA Int´l Halls App, which makes it easier to search for company profiles, product groups and the hall locations of OEMs & ODMs in the international halls. A must for every visitor to IFA! Don’t miss the IFA International Keynotes and the IFA TecWatch. Listen to fascinating discussions at the serviceforum@IFA or at medienpolitik@IFA. Make sure of your ticket today. To find out how, read on. Prepare your visit to IFA 2011 now. This newsletter has some last-minute tips to help you prepare your visit. Once again numerous new highlights await you this year. Be there and experience the World’s Largest Trade Fair for Consumer Electronics and Home Appliances. Only three days to go before we say “Welcome to IFA 2011!” Yours sincerely, Jens Heithecker IFA Director
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The big IFA prize draw in 2011
Make waiting for IFA 2011 even more exciting. Take part in the big IFA prize draw from 25 August to 1 September and win incredible prizes from the world of consumer electronics and home appliances. Entering is easy and uncomplicated. By purchasing an advance sales ticket to IFA you will automatically take part in the draw. Naturally you can also participate without buying a ticket. To find out how read on. For more information
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Events for trade visitors at IFA
This year the IFA International Keynotes will welcome you in Hall 6.3. International decision-makers will give unique presentations of their visions and plans for the future, and this year Masaaki Osumi from Toshiba Corporation and afterwards Keith McLoughlin of Electrolux will welcome visitors at the IFA Opening Keynote. Masaaki Osumi will report on the current situation and on forecasts from Japan, and in the afternoon Keith McLoughlin will talk about future trends in consumer electronics and home appliances. If you cannot be there in person then make use of our live streaming services, or watch afterwards with video on demand. IFA TecWatch is an unrivalled event combining an exhibition, communication and business platform. For anyone interested in the future of consumer electronics or home appliances this is the right place to be: fascinating themes such as living in the networked, virtual smart Home of ZVEI or 3D web apps will demonstrate the visions of the future and provide you with the latest insider’s knowledge. On 4 September IFA will present the sixth series of the serviceforum@IFA panel format, the meeting place for stockists, retail stores and retail groups from the consumer electronics industry. Meet with an exclusive circle of experts and discuss how Germany can be led into the digital age. High-ranking representatives of industry, commerce, broadcasting and the skilled trades will present current and future trends as well as their everyday best practices. Don’t miss medienpolitik@IFA, the specialist forum on 5 and 6 September. What is the best way to prepare the media industry for the second phase of the digital revolution? What new challenges does this pose for the media and for regulators? Answers to these and other questions about the future will be discussed in depth at medienwoche@IFA. medienpolitik@IFA is the forum that looks at the common issues of both the media and consumer electronics industries. Details of all the lectures, events and highlights are available from our events database
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Special shows at IFA
Don’t miss the IFA iZone. This new display section all about Macs, iTech and Apple was already a big attraction with the public last year. This is where software and apps manufacturers will be presenting forward-looking solutions and innovative ideas from the successful iTech market in Halls 15.1/16. Visit the IFA eLibrary as well, the world’s only ePublishing business platform for device manufacturers, media publishing companies and publishers. Following its success in 2010 the concept has been developed even further. Find out about the media world of eBooks, newspapers and magazines in the newly designed special display area in Hall 6.2.
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Programme of events at the IFA Summer Garden
This year the unique atmosphere of the IFA Summer Garden is once again the place where you can relax after a day at the fair or simply enjoy a change of scenery amid all the activity. Boasting an international line-up and stars such as OMD from the UK and the successful duo Ich+Ich, this is the only venue where you can experience music highlights to satisfy every taste. In addition to the evening concerts, in collaboration with Antenne Brandenburg a wide-ranging programme of shows will be taking place at the Antenne Café every day, starting at 2 p.m. (except Saturday). Welcoming you will be the well-known and popular presenters Inka Bause, Kira Herbrandt and Jürgen Karney. This is the place to go to be entertained. For more information
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IFA apps available for download
Available this year for the first time: our IFA apps - keeping you updated with all the latest information. The IFA Event app has information on all the events, available in German language only. The IFA Int´l Halls app is the mobile guide for exhibitors to Halls 5.3, 26, 27 and 28, and displays everything you need to know about exhibitors, company profiles and product groups directly onto your smartphone. Now available from app stores, or simply click on http://m.ifa-berlin.de/events or http://m.ifa-berlin.com to download.
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Advance ticket sales until 1 September
As a trade visitor you can easily order your ticket online from the IFA ticket shop. Don’t wait too long. Take advantage of bargain-priced advance sales tickets up until 1 September. Our TICKET SHOP section lets you access a general overview where you can place your ticket orders directly. All you need is a credit card and a printer, with which you can afterwards simply print out your ticket yourself. to the article
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Oktoberfest at IFA – daily from 11 a.m. next to the radio tower
Smart dirndl dresses, Fliegerbräu Oktoberfest beer and savoury snacks from the “Wiesn“ – we are bringing the flair of Munich’s Oktoberfest to the heart of the capital. The traditional tapping of wooden barrels will take place daily at 6 p.m. and fittingly, bands from the “Wiesn“ will be getting visitors in the mood with their classic repertoire of songs. However, the FELIX ClubRestaurant is not only bringing musical hits from Munich to Berlin, but a taste of the “Wiesn“ as well. Thus guests will be able to celebrate with Oktoberfest beer from Fliegerbräu and enjoy chef Michael Liebig’s hearty snacks from the “Wiesn“. They include a “Brotzeitbrettl“, crisply barbecued Bavarian veal shanks, juicy farmers’ chickens, so that every guest can enjoy traditional Bavarian dishes both inside the pavilion or in the beer garden next to the radio tower.
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