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IFA News for Professionals

IFA at the movies

IFA’s visionary event for film industry professionals at the Berlinale 2018

What opportunities and risks does digitalization have in store for the film industry? The Industry Debates at the EFM HORIZON during the Berlinale film festival explored the issues facing the movers and shakers, the media and the film industry.

Filmmakers, producers, technicians and financiers face a host of new challenges. From 16-18 February, EFM HORIZON at the European Film Market in the Berliner Freiheit event location at Potsdamer Platz hosted discussions on the digital transformation of the film industry from a professional perspective. The EFM Industry Debates focused on the financial and social consequences – presented by IFA.

What works – and where?

What do audiences want to see in 2018, and what channels will they be using? What impact do digital platforms have on filmmaking and marketing? Why are companies better off with a diversity strategy? And what lucrative business models can be developed with Virtual Reality? Throughout the EFM Industry Debates, developers, technicians, journalists and consultants shared their visions of where the industry is heading.
IFA is proud to contribute its support to their innovative ideas.

CE China

Register for CE China today!

China’s most efficient CE retail trade show is just around the corner – 3-5 May 2018

CE China in Shenzhen connects global brands and Chinese retail giants in the world’s largest market. And you can register now.

In May, the consumer electronics industry will come together in Shenzhen: CE China at the Convention & Exhibition Center in Shenzhen is well on its way to becoming the most important Asian retail platform for international brands. Anyone who wants to successfully place their products in this huge market can’t miss CE China from 3-5 May 2018. Simply register: > HERE

Key brands are already on board

Chinese brands, such as Haier, Huawei and Midea will be joining European companies, including CASO Design (Germany), Clean Air (Netherlands), Fakir (Germany), GYPI (Belgium), LIFA Air (Finland) and Richmond & Finch (Sweden), and China’s largest retailers, Suning, Tmall/Alibaba and as official partners of CE China 2018.

New – IFA Retail University

Don't miss the premiere of IFA Retail University! This innovative format offers international brands the opportunity to present themselves to Chinese retailers in compact, 20-minute briefings. The Chinese retail sector wants to satisfy growing demand from the Chinese middle class for international branded products, which means that the IFA Retail University is an ideal opportunity to garner maximum attention. Beurer, CASO Design, Fakir, Huawei and Severin have already confirmed their participation. How about you?

CE Week

CE Week powered by IFA

New shape for a well-known conference and event in New York with an exciting line-up

CE Week has been one of the most important networking events in the USA for CE retailers and industry partners. From 20-21 June 2018, IFA will be on board for the first time as a partner and an organizer – at the Jacob K. Javits Convention Center in New York City.

Designed for the consumer electronics and appliance industry leaders, CE Week is where industry professionals gather to check out the latest products and services and examine the trends that are driving today's new, innovative technologies.

Accelerate the Growth of Your Business

For over 10 years, technology companies seeking accelerated growth and increased sales in the ever-evolving consumer technology industry have come to New York City in the middle of the year to be part of CE Week. Buyers are getting ready to start placing orders and preparing for the holiday and back-to-school seasons, so it's the perfect time of the year to showcase your products and services.

This year, CE Week is bringing together even larger segments of the industry - from retailers, distributors, and entrepreneurs, to powerful media, key influencers, and passionate tech enthusiasts. Optimize your brand's exposure in front of all of the audiences you need to succeed in the second half of 2018.

Register Now for the must-attend consumer tech event of the Summer
Meeting place for buyers, dealers, wholesalers and the media

Occurring at the Javits K. Convention Center on June 20-21, 2018, CE Week is merging innovation, passion, and the latest in emerging technology to bring you unique networking opportunities and the most up-to-date industry content. Attendees include industry professionals such as press, trade affiliates, buyers, bloggers, investors, educators, and other qualified market influencers.

Join your colleagues to check out the latest products and services and examine the trends that are driving today's new, innovative technologies. The event covers an extensive array of topics such as 3D Printing, AR & VR, Audio, Connected Car, Drones, Gaming, Smart Home and more. Don't miss the opportunity to hear from the leaders and change-makers in the fast moving world of consumer technology - register below!
Find everything you need to know about the new CE Week, 20-21 June 2018: > HERE

UX Design Awards 2018

Who can offer the best user experience?

The clock is ticking on applications for the UX Design Awards 2018

Connected product and service worlds need to create a positive user experience in every detail. Whoever is most adept at mastering this task has the best chance of winning one of the UX Design Awards at IFA!

Start-ups, companies, agencies, and consortia of companies, research institutes and academic institutions worldwide can now apply to participate in the UX Design Awards 2018. This unique competition highlights the USPs of innovative products and services in the global marketplace. All entries nominated by the jury will be presented in an exhibition at IFA from 31 August - 5 September.

Submission deadline: 31 March 2018

This competition knows no industry boundaries: Product solutions and concepts from all application areas are welcome. What’s important is that they have found a new approach to user experience, have solved a problem particularly well, or have found a new path to that goal. Market-ready or already marketed products, services, physical and virtual environments, technological product studies, product or service prototypes and research projects may be submitted. Submissions must be received by 31 March 2018.

Exceptional marketing benefits

The UX Design Award is an excellent way to boost sales. After all, only a strictly limited number of prize winners are honored every year. And thanks to the prominent jury of experts, the awards have enjoyed a consistently high reputation for many years. Award winners receive premium trophies and benefit from extensive logo packages and jury statements for their communication measures. The exhibition of the nominated works and the award ceremony at IFA enhances international communication and visibility. In other words: join in!

Find out more about participating and the competition: > HERE