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IFA Keynote 2017

Pieter Nota, Royal Philips

Pieter Nota

CEO Personal Health Businesses and Chief Marketing Officer Royal Philips

IFA Opening Keynote

1 September 2017
10.30 - 11.15 am

Hall 26b


The Philips of today is very different from the Philips of the past. Around ten years ago, it was a diversified industrial business. Today it is a focused data-driven health technology company, active in both the consumer and professional healthcare domains.

Artificial intelligence, cloud computing and the Internet of Things will be key enablers for personal health solutions that serve people of all ages at every stage of the health continuum – from healthy living and prevention, through precision diagnosis and personalized treatment, and back to care in the home where the cycle of healthy living begins again.

Pieter Nota will share how these technologies, combined with Philips’ extensive experience in consumer product design and its long history in medical innovation, have been brought together to embed personal health in the things we do every day – empowering each of us to take an active role in managing our health and well-being so we can stay healthy, live well and enjoy life.

Hear how Philips’ position at the forefront of digital health, coupled with its commitment to open platforms and innovation through collaboration, is shaping the future of personal health, and how you can be a part of it.

Press Contact

Anna Hogrebe
Philips Group Press Office
+31 61 1743211

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