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IFA - Brands, Markets and Innovation

IFA facts

IFA: The world’s most significant technology marketplace

Last year, with nearly 2,000 exhibitors, IFA confirmed it's role as the leading showcase for the global technology industry. IFA 2019 was not only hosting more innovation and product launches than any previous event, it also presented more digital lifestyle products in one place than any other show worldwide.

IFA, an innovation accelerator

IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 130 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.

IFA 2020 takes place at the Messe Berlin Exhibition Grounds from 04 - 09 September. In addition, IFA Global Markets, Europe’s largest B2B sourcing platform, will be held from 06 - 09 September at STATION-Berlin. IFA Global Markets enhances the information and exhibitions offered for professionals and industry experts in a 20,000-square-meter exhibition ground.

This year’s IFA provides again an unparalleled stage for innovation: IFA NEXT.

Together startups, research laboratories, universities, and established companies introduce tomorrow’s ideas, products, and solutions in the field of consumer electronics and home appliances. The IFA Keynotes, IFA+ Summit, SHIFT Automotive and the IFA Hosted Conferences are also held in Hall 26. The main goal: to focus even more on innovation and providing visitors and the media with the latest trends and topics all together in one place.

Premiere in 2019: Innovation Partner Japan

We are excited to have had Japan as IFA NEXT’s first Global Innovation Partner.

Japan is a country that was the main driver to create the world of consumer electronics as we know it today, and that – once again – has become an incredible hub for industry research, thought leadership and start-up innovation. IFA is partnering with Japan because we want to give our visitors a deep dive into a highly innovative industry hub, including entrepreneurs and visionary speakers, and a start-up world like never before.


Opening hours

4. - 9. September 2020

10 am - 6 pm


Exhibition Grounds Berlin ExpoCenter City
Messedamm 22
14055 Berlin

IFA Global Markets

Opening hours

6 - 9 September 2020

10 am - 6 pm


Luckenwalder Strasse 4-6
10963 Berlin