IFA - Brands, Markets and Innovation
IFA: The world’s most significant technology marketplace
Last year, with nearly 2,000 exhibitors, IFA confirmed it's role as the leading showcase for the global technology industry. IFA 2019 was not only hosting more innovation and product launches than any previous event, it also presented more digital lifestyle products in one place than any other show worldwide.
IFA, an innovation accelerator
IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 130 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.
Our industry – like the rest of the world – now has to plan and prepare for how we can recover and rebound.
IFA has been given the go-ahead to take place in 2020 as a real-life event in Berlin, based on a special concept that puts health and safety first. Taking place over just three days – from 3 to 5 September – this year’s IFA 2020 Special Edition falls well within the restrictions imposed by the COVID-19 pandemic. The pure B2B event will put strict limits on the number of attendees and focus on IFA’s four global core functions, which are:
1. an innovation showcase for brands;
2. a platform for cutting-edge technologies;
3. a sourcing event for OEMs and ODMs; and
4. a marketplace where retailers and brands can come together.
To learn more about the concept of IFA 2020, just clic here.