IFA NEXT Startup Days
Wirtschaftsinitiative Smart Living
The Smart Living business initiative was founded in March 2017 by leading manufacturers, service providers and associations from the smart home environment. The motivation of the initiative is the development of forward-looking strategies for a German Smart Living lead market. Suppliers from Germany - and above all small and medium-sized companies - are very well positioned in this future market. With cross-industry cooperation, the sensitization of economy and society with regard to the opportunities of Smart Living or the promotion of appropriate qualification and further training measures, this growth market should be opened up and a higher market dynamic should be achieved. Currently, more than 70 companies, associations and initiatives are now participating in this nationwide network.
The Smart Living office manages the activities of the economic initiative on behalf of the Federal Ministry for Economic Affairs and Energy (BMWi) and acts as contact for companies, initiatives, politics and the public.