The IFA Global Press Conference is the media kick-off for IFA´s worldwide communication. This year IFA moved the established and proven format from April to September to provide the best possible global media coverage for brands and products to ensure a successful start to the season.

Gathering 800+ international Journalists, industry insiders and IFA exhibitors for face-to-face conversations and executive interviews to inspire and inform media representatives from around the globe about IFAs latest trends and topics. Cutting-edge analyst insights and latest product innovations were presented in an exhibition area, power presentations and the IFA Global Press Conference.