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Press Release

August 17, 2017

IFA 2017: UX Design Awards 2017

Nominee Presentation, Exhibition, Award Ceremony

Berlin, 18 August 2017 – From artificial intelligence to 3D-printed organs: Innovative technologies shape the future of user experiences. Bestowed by International Design Center Berlin, the UX Design Awards honor outstanding products, services and concepts that place the user in the center of the development process. All nominated solutions are presented at IFA, the global trade show for digital products and consumer electronics, from September 1-6, 2017 in Berlin.

Among several hundred submissions an expert jury selected 48 entries to participate in the competition. From innovative products and services to future-oriented concept studies, the nominated solutions utilize state-of-the-art hologram technologies, artificial intelligence, speech recognition, 360° optics or organic 3D printing technologies for intuitive applications in a wide range of sectors, including medicine and health, mobility, open data, media, connected living environments, or smart industries.

From autonomous driving to immersive live broadcasts

At ever shorter intervals, new technologies are opening up previously undreamt-of application possibilities. Virtual reality and 360-degree applications mean that we can experience concerts and sports events from just about anywhere in the world. On the basis of human cells, bioprinters enable researchers and pharmacists to print models for the skin, liver, kidneys or lungs in just a few steps. And already in the near future, we will be able to control autonomous vehicles via simple hand gestures.

Digitization is changing our living and working worlds. Increasingly, adaptive products and services are being interfaced with intelligent systems. However, as the complexity of these ubiquitous technologies continues to grow, so does the importance of their intuitive use. Here, success depends on the ability to offer useful services and to gain the trust of users through positive experiences.

All nominated product solutions are presented at IFA, the global trade show for digital products and consumer electronics, from September 1-6, 2017 in Berlin. The award winners will be announced at an award ceremony at the trade show on September 2, 2017.

Download the full exhibition catalogue (PDF):

Selected Nominees 2017

Whether skin, liver, kidneys or lung models – 3D printed tissue, built from an organic print matrix and human cells, can already be used to replace animal experiments and make drugs safer. Cellbricks and Intuity are jointly developing the "Cellbricks – Organ as a Service" ecosystem. The 3D bioprinter and the software "Bloodline" form the foundation for an intuitive workflow for constructing and additively producing 3D mini-organs.

Cellbricks – Organ as a Service

Cellbricks GmbH, Design: Intuity Media Lab GmbH

The BMW i Inside Future sculpture focuses on the opportunities and challenges presented by fully automated driving. BMW HoloActive Touch is an innovative interface between the driver and vehicle. It consists of a free-floating virtual display projected in the area above the center console. The system is operated directly by finger movements, with an ultrasound source providing tactile confirmation of the driver’s commands.

BMW i Inside Future / BMW Concept HoloActive Touch

BMW Group, Design: BMW Group Design

Experience events and events from anywhere in the world – virtual reality and 360-degree cameras transform live transmissions into spatial, immersive experiences. Whether concerts or sports events, the spectator immediately plunges into the action. Additional information layers and views may be activated as desired. The visual experience is amplified by spatial sound resulting in an impressive multisensory experience.

VEYE 360° System i-mmersive

i-mmersive GmbH, Design: e27 berlin

Virtual Reality Basketball

Deutsche Telekom AG, Design: Telekom Design

Further information about the jury:

Award evaluation criteria:


IFA Press Days

August 30 – 31, 2017; 10am to 6pm

Press accreditation:

UX Design Awards Nominee Exhibition

September 1 – 6, 2017; daily 10am to 6pm

IFA Next / Hall 26c – Booth 174

Messe Berlin

UX Design Awards Ceremony

September 2, 2017; 6pm to 7pm (last hall entry: 5.45 pm)

IFA Next / Hall 26a – central stage „Innovation Engine“

Messe Berlin

Public voting for the Audience Award

September 1 – October 31, 2017

Announcement of the Audience Award Winner

Early November 2017

Press information, images and interviews

Please download press texts, exhibition catalogues, mood images of exhibitions,

nominees and the jury on:

For high resolution images and to book interviews with jury members

or nominees please contact us directly.

Press contact

Ms Natalie Löwen

T +49 30 61 62 321-17 | M +49 (0)176 29 24 67 03

IFA 2017 Press Accreditation

Easy & convenient: use IFA's online accreditation in advance. Only a limited amount of accreditation will be possible at the show.

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Please note the following accreditation guidelines.

IFA Berlin

IFA is the world's leading trade show for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 1 to 6 September 2017. In addition, IFA Global Markets, taking place from 3 to 6 September at Station Berlin, will enhance the information and exhibitions on offer for professionals and experts.