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Press Release

February 09, 2018

CE China 2018: Trade Visitor Registration is now open!

Shenzhen/ Berlin, 9 February 2018 - CE China trade visitor registration starts today. Haier, Midea, Huawei (all China), LIFA Air (Finland), GYPI (Belgium), Richmond & Finch (Sweden), Fakir and CASO Design (both Germany) are just a few of the international brands that take the opportunity to present their products and innovations at CE China in Shenzhen from 3-5 May 2018.

New: IFA Retail University

Huawei, Fakir and CASO Design are exhibiting and likewise join the IFA Retail University. This new tool provides international brands with maximum attention from major retailers in China, in ‘short and sweet’ 20-minute-Power-Briefings. The premier of the IFA Retail University will create great value by bringing together international brands and Asian retail representatives, among them the Chinese Retail Giant Suning. Retailers and buyers will benefit from the demand of the growing Chinese middle class for international brand products.

Retail at its best!

CE China is designed to unite global brands with Chinese retailers who are keen to bring new products to their customers. Besides one of China's most successful retailers Suning, Tmall/ Alibaba and are among the official partners for CE China 2018. These Retail Giants offer international brands a full range of services, simplifying access to the Chinese market.

When & Where
Trade Visitor Registration
Media Registration

CE China
CE China is the trade show for consumer electronics and home appliances products for the Chinese and Pan-Asian market. It will take place from 3 to 5 May 2018 in Shenzhen, China.

IFA Berlin
IFA is the world's most significant trade show for consumer electronics and home appliances. It will take place in 2018 from 31 August to 5 September at the Berlin Exhibition Center (Expo Center City).