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Press Release

April 27, 2018

CE China 2018 (May 3-5): First hand e-commerce insights from major international retailers and global brands

Amazon, eBay and DHgate join E-Commerce Export Forum

Shenzhen/Berlin, 27 April 2018 – At CE China 2018, a global IFA brand, visitors will have the opportunity to get deep insights into latest e-commerce trends. On May 4th, the second day of this retail trade show, the E-Commerce Export Forum will be hosted by the Shenzhen E-commerce Service Center, partner of CE China. From morning to late afternoon experts from consumer electronic brands, major global online retailers as well as global network experts will present information about how to best use e-commerce for successful distribution and sales.

Among others, Chinese consumer electronics brand Pisen Electronics will share its experiences in effective online marketing. Global network retailers like Amazon (US), eBay (US), DHgate (China), Linio (South America), Jumia (Africa), Kilimall (Africa), Amanbo (Africa), Mercado Libre (South America), JollyChic (Middle East), Daraz (West Asia) will address online opportunities for consumer electronics and home appliances brands. The forum is open to all visitors of CE China 2018. Presentations will be in Chinese only.

The E-Commerce Export Forum is yet another opportunity for brands, manufacturers and retailers to learn about latest trends at CE China 2018. During the first day, the new IFA Retail University offers a wide range of power-briefings from market research companies, international brands, manufacturers and innovators.


Preview Edition CE China Daily 2018
CE China Daily is the official daily for trade visitors, business professionals and press.

When Quality Counts
A strong retail focus, first-class exhibition space and pioneering media support - CE China set to place its exhibitors firmly in the spotlight
Consumer Electronics China (CE China), a global IFA event, is yet again set to unite international exhibitors with Chinese retailers keen to bring new products to their customers. More than ever this year, technology mega-trends are driving innovation, with ever smaller and ever more powerful components, which in turn power emerging technologies like voice control and artificial intelligence. IFA Berlin, and its Asian counterpart, CE China, are catalysts for all this innovation...

Read more at the Preview Edition of CE China Daily HERE (PDF, 2.3 MB) (PDF, 2.3 MB).

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.