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Press Release

May 04, 2018

Day 2 of CE China 2018/ E-Commerce Export Forum: The platform to connect China with the international consumer electronics and home appliances landscape

Shenzhen/Berlin, 4 May 2018 – On the second day of CE China 2018, a focus was put on connecting China’s consumer electronics and home appliances businesses with the rest of the world by successful online distribution strategies. From 9.30 am to 4.30 pm over one thousand visitors of the E-Commerce Export Forum gained first-hand insights from manufacturers, brands and online retailers in 18 consecutive sessions. Exhibitors of CE China widely benefited from the additional attendees the Forum attracted to the third edition of CE China.

Among the global as well as Chinese companies presenting at the Forum, hosted by Shenzhen E-Commerce Service Center, were major market actors such as Amazon, eBay and Guangdong Pisen Electronics. In total, specialists from 16 companies shared their knowledge with the audience on how to grow cross-border business with e-commerce. They explained how to create a brand and achieve exposure for brands as well as brand products in foreign markets. The experts also provided hands-on information on different continental sales regions – including Africa, Middle East, West Asia and South America.

Further companies presenting were: Amanbo, DHgate, E-services Group, Globalegrow Electronic Commerce, Guangdong BESTEK E-Commerce, Hofan Group, JollyChic, Jumia&Linio&Daraz, Kilimall ,Lightinthebox, Shenzhen Thousandshores Technology, Sunvalley Group and Valuelink E-Commerce.

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.