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May 02, 2018

CE China 2018: Welcome reception kicks-off pan-Asian networking event for international brands and retailers

Shenzhen/Berlin, 2 May 2018 - Representatives of government, business, media, sponsors and partners joined tonight for the exclusive welcome reception prior to tomorrows opening of the third edition of CE China 2018. The event marked the informal kick-off of networking at CE China.

Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin welcomed the nearly 100 attendees of the evening: “CE China is about a highly efficient convention to support international brands as well as retailers. With this approach that made IFA the globally leading trade show for consumer electronics and home appliances, we are convinced that we serve the Chinese consumer market more effectively and that we correspond well with the initiatives by the Chinese government.”

Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group, highlighted the role of CE China for the Chinese retailer giant: “Suning has been the chief strategic partner of CE China for the past three years. The show has provided a very good platform for domestic and oversees businesses and consumers. That is one of the reasons we are cooperating with CE China.”

CE China, a global IFA brand, will officially open its gates to visitors tomorrow with a ribbon cutting ceremony at 9.30 am.

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.