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May 03, 2018

Third edition of CE China 2018 officially opened its gates

Shenzhen/Berlin, 3 May 2018 – CE China 2018, a global IFA brand, opened its gates today to visitors at the Shenzhen Convention and Exhibition Center. Among other representatives from Shenzhen government, partners and media, Shenzhen Vice Mayor Chen Biao attended the official opening.

During his speech, Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin, highlighted the innovation introduced this year: “At this third edition of CE China we are happy to present a new and very efficient format adding to the quality of this retail show: the IFA Retail University.”

Dai Fengjun, South China Executive President and General Manager of Guangzhou Suning Group, added: “It is the third time, we are here together with CE China and our cooperation is getting tighter and better. We thank IFA for hosting the IFA Retail University, which is a valuable opportunity for the pursuit of creating a connecting, more open and welcoming world of Suning.”

Visitors have the opportunity to connect with international brands exhibiting at this retail trade show from 3 until 5 May. With the new IFA Retail University on 3 May and the E-Commerce Export Forum on 4 May, they also will experience presentations from a wide range of experts on market trends, innovations and latest products.

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.