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August 16, 2018

IFA 2018: Artificial intelligence, Autonomous driving, gesture and voice control will be featured at the UX Design Awards

From August 31 until September 5 the UX Design Awards will present award-winning user experience solutions at IFA

Technologies such as artificial intelligence, sensors and robotics are on everyone's lips. But how can they facilitate daily tasks and meet application goals? Can products and services inspire users? The UX Design Awards show how intuitive solutions empower people in all areas of life – both today and in the future.

Berlin, 16 August 2018 - The International Design Center Berlin (IDZ) presents roundabout 50 product solutions and concepts that have been successfully nominated for this year's UX Design Awards in a special exhibition at the global consumer technology show IFA. The exhibition will be on show in Hall 26 C on the show grounds in Berlin.

Award Ceremony
The jury, consisting of Pia Betton (Partner, Edenspiekermann), Julia Ehrensberger (Senior Industrial Designer, Brand Siemens, B/S/H/), Prof. Carl Frech (Partner, Fuenfwerken Design), Ulrike Müller (Head of UX Design, Volkswagen Group Future Center Europe), Henrik Rieß (Creative Director, User Interface Design) und Martin Wezowski (Chief Designer, SAP Innovation Center Network) will pronounce the winners on September 1, 2018 in a festive awards ceremony.
International Design Center Berlin (IDZ) invites trade professionals, the press and the general public to visit the exhibition and to participate in the awards ceremony.

Opening times
August 31 – September 5, 2018
Daily 10 am – 6 pm

Awards Ceremony
September 1, 2018, 6 pm

Berlin Trade Fair
FA Next / Hall 26 C – Booth 140
14055 Berlin

Additional information
UX Design Awards website:
IFA website:
IFA general public website:

Topics of this year’s UX Design Awards Nominees:

Autonomous driving – The individualization of the vehicle
Mobility is undergoing rapid changes. While sharing-models and digital mobility services are expanding into traditional business lines, environmental and traffic requirements are forcing the car industry to adopt new solutions. Autonomous driving and shared mobility are changing the role of vehicles. Dashboards are reduced to essential functions, cockpits are becoming multifunctional and operating elements change according to usage situation or travel mode. Inside the vehicle individualized experiences and sound spaces are developed. See: Continental p. 10 / Daimler p. 21 / Faurecia, achtung! p. 23 / German Autolabs p. 24

Digital Services – Artificial intelligence, big data analysis and blockchain technology are becoming the norm
Mobile and desktop applications are showing a trend towards the reduction to core features. To simplify processes and to address broad user groups, clear graphical user interfaces are combined with simple usage patterns. In an effort to further simplify operations, banking apps provide text-to-transfer features or manage shared payments in the background based on blockchain technology. Financial apps become learning, proactive companions who chat with users. And in order to enhance transport planning, logistics solutions analyze global data flows, intersecting real-time risk forecasting with optimal supply chain planning. See: Charlie AI p. 20 / comdirect p. 21 / Samsung SDS p. 14, 30

Knowledge and Education – Robotics, Augmented Reality and Gamification
From activating young people and providing vocational education and training to self-initiated learning – robotics, digital and networked work environments are promoted through playful applications and augmented reality, as well as a context-aware interaction. Solutions allow children to digitally design aircrafts and to test their flying abilities; interactive learning environments accompany apprentices step-by-step and DIY-kits introduce people from all kinds of different backgrounds to topics such as programming and robotics. See: Anki, frog p. 18 / Intuity Media Lab p. 11 / DLR_next, anyMOTION GRAPHICS p. 22 / Festo p. 24 / User Interface Design p. 16

Health Care – Relief, error reduction and inclusion through purposive UX
The professional health care sector shows a strong trend towards relieving medical staff and minimizing failure. Sources of error are reduced through clear user interfaces, intuitive user guidance and adaptive system solutions, allowing more time for personal contact between medical staff and patients. Digital solutions not only focus on the treatment of long-term care cases and permanently ill patients, but also increasingly consider their environment by promoting emotional and personal interaction with caregivers and relatives. See: Philips p. 13, 27 / Samsung SDS p. 29 / Siemens Healthcare, designaffairs p. 33 / Siemens Healthcare, IDEO p. 34 / User Interface Design p.15, 16

Additional Nominee Topics:

Apps and software solutions for professional users
See: bsc solutions p. 20 / Saint-Gobain Business Glass Europe, attoma p. 29 / Samsung SDS p. 14, 15, 30, 31 / Siemens, FLUID Design p. 32 / Siemens Healthcare p. 34

Products and hardware-interfaces (HMI) for professional users
See: Ivoclar Vivadent, BUSSE Design+Engineering p. 26 / Leica, Ergosign p. 11 / Nutanix p. 13 / Siemens, Slice Production Studios p. 33 / STAT-Dx, Imago Design p. 34

General interest apps, products and solutions for private users
See: Alloy for BT p. 18 / APPSfactory p. 19 / Ava, MNML Design Studio p. 19 / Bosch, Teams Design p. 28 / Deutsche Bank p. 22 / Media Broadcast p. 26 / Gira, Schmitz Visuelle Kommunikation p. 25 / Saint Elmo’s p. 28

Installations and communication in space
See: IBM, Local Projects p. 25 / Scholz & Volkmer p. 32 / Deutsche Telekom p. 10 Interactive materials
See: LOTTE p. 12

Press Contact
Images and texts available for download in the press area:
For further information, images, interview requests with jury members and nominees please contact Mr Ake Rudolf, T +49 (0)30. 61 62 321-16, M +49 (0)177. 413 7631
or Ms Natalie Löwen, T +49 (0)30. 61 62 321-17, e-mail:
Nominee catalogue (press pre-release) | PDF download:

About IFA Berlin
IFA is the world's leading trade show for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 31 August to 5 September 2018. Alongside the event, IFA Global Markets will take place from 2 to 5 September at Station Berlin, bringing together buyers and OEMs / ODMs at Europe’s largest sourcing show for the electronics sector.