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August 20, 2018

IFA 2018: Read emotions, zoom in on sounds? Look into the future at IFA+ Summit

Poker face? Unnecessary – if you're dealing with Poppy Crum. The senior scientist at Dolby Laboratories has the technologies that read others like an open book. At the IFA+ Summit on 2 and 3 September in Berlin, she explains how this can help millions of people. It’s one of many highlights. In workshops, participants learn how audio recording can change forever - and they discover new ways to lead the ubiquitous smart home safely into the future.

Berlin, 20 August 2018 - “Empathic Technology" sounds like the theme of a sci-fi movie, but Poppy Crum sees it as an opportunity to close cognitive and emotional gaps between people. Because with sensor technology, breath and body warmth, gestures and facial expressions, feelings become readable. At Dolby, Poppy combines this with the technologies of the future. Which leads to her IFA+ Summit topic: The Post-Poker Face Era - Human Perception and Technological Advancement.

In addition to Impulse Speeches and Short Talks divided into four thematical clusters, visitors to the IFA+ Summit can also look forward to top-notch workshops, which show today what will be standard in a few years' time - and what challenges lie ahead. Paul Melin, Vice President of Media Technologies at Nokia TECH, will host a session on emerging multimedia experiences and innovations that will revolutionize the way we create and consume the content of tomorrow. Melin said: “Up to now, device innovation has been geared towards internet access, apps and the camera. But when it comes to multimedia experiences – particularly in user generated content – we see a disparity. Addressing this, the Nokia OZO portfolio of technologies introduces new levels of intelligent imaging and video capabilities alongside the ability to capture immersive audio experiences, all without the need for extra specialist equipment.” Industry experts will join Melin, providing their views on key areas such as advances in audio and visual immersion, and the emergence of AI and intelligent computing in future networks in this cross-disciplinary panel.

Avast, one of the largest providers of digital security software, will also host a workshop. Garry Kasparov, Avast Security Ambassador and former World Chess Champion, and Ondrej Vlcek, EVP &CTO of Avast, will discuss strengths and weaknesses of Smart Homes and their influence on privacy. Kasparov's fictional Smart Home is cracked open live by Whitehat hacker Vladislav Iliushin in the workshop. This is followed by a Q&A.

Tickets for this event - including access to the IFA and many VIP services - are available for 599 euros at www.ifaplussummit.com The current programme can also be found there.

Do you have questions or interview requests? Please contact Sebastian Scherer at +49 (0)30 526 852 259 or ifa-plus-summit@we-do.com.

The IFA+ Summit will take place on 2 and 3 September 2018 at IFA NEXT, GRAND THEATER in Hall 26. Since 2014, it has been regarded as the think tank of IFA, the world's most significant trade show for consumer and home electronics. In 2017 the IFA+ Summit welcomed more than 500 participants from 32 countries and over 50 speakers.www.ifaplussummit.com.

About IFA Berlin
IFA is the world's leading trade show for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 31 August to 5 September 2018. Alongside the event, IFA Global Markets will take place from 2 to 5 September at Station Berlin, bringing together buyers and OEMs / ODMs at Europe’s largest sourcing show for the electronics sector. www.ifa-berlin.com