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August 22, 2018

IFA 2018: Special Areas on smart kitchens, iTech and the latest fitness trends

Even more technology trends of the future in the Smart Home, iZone and Fitness & Activity sections

Berlin, 22 August 2018 - IFA offers orientation and diversity: eight segments present outstanding solutions of brands, products and innovations. IFA is especially dedicated to specific topics with the IFA Special Areas.

Smart Home presents comfortable living
In 2018, more than 70 exhibitors from 15 countries will be showcasing their forward-looking solutions for the networked home on a display area covering 3,000 square meters in the Smart Home section in Hall 6.2. Companies exhibiting include Somfy GmbH, innogy SE, devolo AG, eQ-3 AG, Conrad Connect GmbH, RING and Smartfrog Services GmbH. At IFA 2018 the focus is on smart kitchens again. Be it LG, Samsung, Miele, Krups or Jura, all the major brands will be displaying new kitchen products at IFA. Products include a “milestone in home automation“, an assistant in the home, app-controlled coffee machines and a refrigerator that has recipes ready for each member of the family and takes any food allergies they have into account. For more information visit IFA Smart Home.

iZone – the meeting place for the industry
For six years now the iZone in Halls 12, 14.1 and 15.1 has been highlighting all the latest Mac, iTech and app products. In 2018 over 90 companies from 25 countries will be showcasing their line-ups on a display area covering more than 3,700 square meters. Among the exhibitors are Soular, Incipio Group, Targus, My Kronoz, Parallels and Muvit. For developers, buyers and sellers of networked communications products the IFA iZone is the international meeting place for the industry. For more information visit IFA iZone.

New health and fitness wearables
In 2018, on a display area covering 3,000 square meters, 28 exhibitors from 12 countries will be presenting their latest wearable health und fitness products and innovations in the IFA Fitness & Activity section in Hall 4.2b. Wearable devices equipped with sensors and displays are a hugely successful leisure and sportswear trend. This year’s exhibitors include Fitbit, Casio, Garmin, TomTom and Qardio. For more information visit IFA Fitness & Activity.

About IFA Berlin
IFA is the world's leading trade show for consumer electronics and home appliances. It will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 31 August to 5 September 2018. Alongside the event, IFA Global Markets will take place from 2 to 5 September at Station Berlin, bringing together buyers and OEMs / ODMs at Europe’s largest sourcing show for the electronics sector.