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August 07, 2020

IFA 2020 Special Edition - Tech is back: These Global Brands present their innovations

Growing number of exhibitors seize the opportunities of IFA Special Edition to prepare for their end-of-year business

An increasing number of global brands make use of the IFA 2020 Special Edition, which takes place from September 3 to 5, to present themselves at the first global tech show since the beginning of the corona crisis. More than 80 international brands and young start-ups will present numerous innovations and products from the entire spectrum of consumer and home electronics in Berlin.

"Against the backdrop of ongoing effective restrictions and the varying global conditions in different regions of the world, we are even more looking forward to this meeting in Berlin. This year, IFA Special Edition will be a key networking occasion and a source of inspiration for the entire industry. Together with the participating industry we are sending a positive  and powerful message  to the markets," said Dirk Koslowski, IFA Director of Messe Berlin.

IFA 2020 Special Edition combines major industry topics with the core functions of the world's leading digital trade show via separate events: The IFA Global Press Conference, presenting numerous products launches, is tailored exclusively to media. IFA Business, Retail & Meeting Lounges and the innovation platform SHIFT Mobility meets IFA NEXT serve trade visitors. 

Premiere at IFA Global Press Conference

With Realme, a rising Chinese player in the smartphone market, IFA Global Press Conference presents an IFA premiere. A number of additional international brands will also showcase their innovations to international media representatives - including: Ataraina / Creative Technology, AVM, Beurer, Bissell, Bleu Jour, BSH, De'Longhi, Ecovacs, GfK, GN Hearing, Haier, HONOR, Huawei, Hyundai, JVC Kenwood, LG Electronics, Miele, Neato Robotics, Qualcomm, Realme, Satisfyer, Schneider electric, Shelly Allterco, TCL, TP-Link, TUYA, Wessel-Werk.

SHIFT Mobility meets IFA NEXT

Companies, start-ups and institutions use the SHIFT Mobility meets IFA NEXT area to illustrate the extent to which tech innovations and products are going to change everyday life in the years ahead. Besides the focus on mobility, some 40 companies and institutions will present solutions that cover practically every aspect of everyday life. Among the exhibitors are: Aqua-Scope Technologies, Augmented Robotics UG, Berlin Green UG, Beuth Hochschule für Technik, Business France, deep electronics GmbH, Easyship, Fauna Audio GmbH, Feelbelt, Focalcrest, Heatle, KIC Europe GmbH (Korea Innovation Center), Level Up, Shiftcam, EBB Therapeutics, Makakaontherun, Mercku, Mystery Vibes, Shenzhen Timekettle Technologies, Technical University Berlin, The little cat, TUBS GmbH, UVisio, VISSEIRO GmbH, voxasound GmbH, XeelTech GmbH, Leedarson, Prestigio. eu, IQM Finland, ABL Social Federation, Vive la Car, Dekra, Framen, Rooom, ECCOV Inc, Hyundai, Future Candy and Signals.

IFA Business, Retail & Meeting Lounges 2020: preparing for the end-of-year business

After many months without personal meetings, IFA Business, Retail & Meeting Lounges 2020 finally present the opportunity for trade and industry to meet face-to-face and prepare for the end-of-year business in 2020.  So far, 14 international brands are participating: ESCO Emaye Döküm Sanayi ve Ticaret A.S., SARL Bomare Company, AVM Computersysteme Vertriebs GmbH, JVCKENWOOD Deutschland GmbH, Sinotunity GmbH, Neato Robotics Inc, IDCP BV, Simfer ic de vis Ticaret A.S., LG Electronics Deutschland GmbH, Bleu Jour Sarl, MPM agd SA, AIWA Europe S.L., Grundig Intermedia GmbH and Beko Deutschland.

An overview of all exhibitors is available online: https://www.virtualmarket.ifa-berlin.de/en

Register now!

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the Xtended Space, the digital extension of the IFA 2020 Special Edition. 

Please note: Due to the current situation we cannot offer on-site accreditation this year. Therefore all interested media representatives are invited to register online. In order to enable as many on-site participants as possible, a query will soon be made as to the days on which an IFA visit is desired in order to coordinate all parties involved as best as possible.

Click here to register for trade visitors

Click here to register for media representatives 

About IFA 2020 Special Edition

The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conferences.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience

With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.