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September 02, 2020

IFA 2020 Special Edition: gfu kicks off IFA 2020 Special Edition with Insights & Trends

A day before the official start of IFA 2020 Special Edition a representative study by gfu Consumer & Home Electronics GmbH presented at the gfu Insights & Trends event in Berlin shows significant changes in terms of shopping behavior, work and education, leisure time and digitalization due to the corona pandemic. Important trend topics are home schooling, home office and the increasing importance of home electronics. 

At the event, representatives from the consumer & home electronics and related industries, from the retail sector and from media and science provided insights into the corona situation in Germany. 

For more information see the full gfu press release.

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To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.

Click here to register for trade visitors
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Please note: IFA Global Press Conference opens every day at 8.00 a.m. for media representatives.

About IFA 2020 Special Edition

The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and the IFA keynote live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience

With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.