IFA 2021: Third edition of Berlin Photo Week in summer 2021
Berlin Photo Week makes its big comeback this summer – kicking off its third edition on 26 August 2021. The central location will be Arena Berlin, located directly on the Spree River. This versatile venue has long been a beloved location for art fairs, concerts, summer festivals, and more.
Berlin Photo Week also features a revised concept this year. Its merger with Messe Berlin and new strategy was announced in autumn 2020: ”With a unique concept – combining photography, video, and art with the latest innovations from the imaging industry – Berlin Photo Week brings together creatives, artists, imaging professionals, photo enthusiasts, and celebrities with media companies, leading brands in the imaging industry, and many other brands who appreciate compelling images as an important element of their corporate identity,” says Jens Heithecker, Executive Vice President Messe Berlin Group and Executive Director IFA.
This year, the public can once again look forward to numerous top-class exhibitions, exciting talks, and expert discussions on contemporary photography – as well as the popular Funplace, where visitors can discover leading brands such as Panasonic, Leica, WhiteWall, etc. and participate in special interactive brand experiences.
One of the exhibition highlights is the exclusive presentation of work by iconic American-Russian photographer, George Hoyningen-Huene, who helped shape international fashion and portrait photography in the early 1920s and 1930s and worked for renowned magazines such as Vogue, Vanity Fair, and Harper’s Bazaar. On the initiative of Benjamin Jäger, art director of Berlin Photo Week, and with the kind permission of the George Hoyningen-Huene Estate Archives, an exquisite selection of iconic photographs will be on view in the exhibition space of Villa Grisebach Berlin.
Combining the mediums of photography and film, the second exhibition highlight celebrates the legendary work of famous Magnum photographer Thomas Hoepker. His poignant b/w series Mauerkinder (Children of the Wall), which was last shown in 2011, will now be presented at the Schlesischer Busch watchtower, a historically charged building which once overlooked the border strip of the Berlin Wall. This outdoor exhibition will be rounded off by a preview of Hoepker – Beyond Life, a documentary film currently being made about the life and work of Hoepker, directed by Nahuel Lopez. The premiere is planned for late 2021 (distributor: DCM); Berlin Photo Week will host a talk with the film’s protagonists.
Furthermore, the camera manufacturer Leica is planning an intergenerational exhibition dedicated to three female Leica photographers, to be shown on the grounds of Arena Berlin. More information will follow shortly.
In cooperation with IFA Berlin:
IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2021 takes place in Berlin from 3. - 7. September.