Berlin, 26 November 2020 - Organisers of the 2020 IFA Special Edition in Berlin have received extremely positive feedback from live participants concerning safety measures put in place during this year’s event; and in regard to the ´readiness` for 2021.

A representative survey following the IFA 2020 Special Edition showed that 95% of those questioned felt safe during the live event.

Overall, respondents expressed a high sense of security in the context of the event. In particular, the stay at the showgrounds, but also the arrival and departure were experienced as safe.

93% of respondents expressed a willingness to participate in IFA 2021 in Berlin.

The willingness to participate was particularly high among the press representatives (96%), but also among exhibitors and visitors. Around 9 out of 10 respondents in each group expressed their interest in participating.

Thank you for your trust and for having positioned IFA Berlin with confidence!

A recent study conducted by Edelman underlines that brands are now - especially in a time of crisis - seen as powerful advocates and effective partners of change. Consumers are looking to brands to step up, ease fears, show positivity and hope, and empathize with them; those brands that are successful will be rewarded with loyalty and trust.

Thanks to all the media who supported us during the crisis through their reporting and their optimism in the implementation of our show.

Click on the graphic for the complete Edelmann study.

Digital IFA Experience

The virtual extension "IFA Xtended Space" is accessible all year round at https://xtended.ifa-berlin.com/

The IFA 2020 Special Edition was complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. Check it out if you missed it!

About IFA 2020 Special Edition

The IFA 2020 Special Edition consisted of physical live events focusing on its B2B core functions of IFA - a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements were aimed at trade visitors, media representatives could exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.