May 07, 2021

German Pavilion at CE China 2021

Renowned companies represent ‘Made in Germany’ at the German Pavilion at CE China in Guangzhou 16 – 18 September 2021

Faytech, Hansecontrol, Miji, OTTO, Severin as well as Berlin Partner, GfK and gfu bringing their latest innovations ‘Made in Germany’ to this year’s edition of the German Pavilion at CE China 16 – 18 September 2021 in Guangzhou. CE China - a global IFA event - is proud to offer German companies an outstanding exhibition opportunity for their cutting-edge consumer electronics and home appliances products and services with another edition of the German Pavilion.

Touch device specialist faytech plans on showing its industrial touchscreens, optical bonding technology and customization possibilities. “We are very excited to be joining the German Pavilion as an exhibitor at CE China 2021. We are looking forward to presenting our touch solutions for applications in the industrial, medical, automotive, retail, building automation and digital signage areas”, states Bernard van Strien, Marketing & Communications Manager, faytech.

Hansecontrol, a professional testing and certification provider in Germany, joins the German Pavilion for the first time. “We are very pleased to participate in CE China as part of the German Pavilion, with support from the German Federal Ministry of Economic Affairs and Energy. We look forward to connecting with the industry to discuss testing standards and certification requirements for electrical and electronic products in Germany and the rest of Europe", explains Tony Fu, General Manager, Hansecontrol Shanghai.

“We are very glad to participate in the CE China exhibition again. CE China provides MIJI a great opportunity to step on a bigger international stage, more opportunities to connect our consumers and partners, and expands more channels for MIJI to spread the new Chinese kitchen concept. We are looking forward to work with CE China to face the future with science and technology, achieve strategic synergy and seek better development", says Frank Zhou, General Manager, Miji China.

One of the world’s largest online retailers, OTTO Group joins the German Pavilion for the first time. “As a leading enterprise of German E-commerce, OTTO Group has a very high interest in participating at the German Pavilion at CE China 2021. We are very much looking forward to showcase our latest products and services”, says Beixi Xu, CEO, OTTO China.

After its successful premier in 2019, the German Federal Ministry for Economic Affairs and Energy decided to support the official German Pavilion again at the next edition of CE China 2021. This way, products and services ‘Made in Germany’ can be presented perfectly to Chinese consumer as well as international retailers. With the support of leading Chinese retailers like Suning and Alibaba, CE China evolved into a valuable platform for consumer electronics and home appliances.

The international innovation show for digital, smart and connected products and appliances CE China will take place 16 - 18 September 2021 in Guangzhou. Want to be part of CE China? Find more information here.

About CE China
CE China, a global IFA event, is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Pan-Asian retailers keen to bring new products to their customers. One of China's most successful retailers Suning and Tmall/Alibaba are among the official partners for CE China 2021. To enhance the benefits for exhibitors and visitors at the show, CE China is going to welcome its German Pavilion powered by the German Ministry for Economic Affairs in this year’s edition again. The IFA Retail University is a vital part of CE China and one of the significant cornerstones for retailers and buyers. International brands and retailers from across Asia successfully used the show for networking and collecting feedback from consumers.

Nicole von der Ropp
IFA Global Communication

CE China
Christina Thomas
Press and Public Relations

Messe Berlin GmbH
Emanuel Höger
Senior Vice President
Corporate Communication
Messe Berlin Group

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