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Consumer Electronics China (CE China)

CE China is the consumer electronics and home appliances trade show for the Chinese and pan-Asian market.

As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

The 2018 edition is taking place from 3-5 May in Shenzhen, China.

Impressions 2018

Source: Messe Berlin.

These photos are intended solely for editorial use. Any use for promotional purposes is forbidden. Publication free of charge - copy requested

Brand new feature at CE China 2018: IFA Retail University

Present your brand and products at IFA Retail University in Shenzhen in front of up to 500 Asian retail representatives in 20-minute-Power-Briefings.

The following brands have been presented at IFA Retail University:

Blaupunkt (PDF, 2.0 MB)

BSH (PDF, 4.9 MB)

CASO (PDF, 2.5 MB)

Fakir (PDF, 2.7 MB)

GfK (PDF, 1.7 MB)

Haier (PDF, 5.7 MB)

IHS (PDF, 1.0 MB)

Severin (PDF, 3.1 MB)

Yamazoki (PDF, 2.5 MB)

Find out more

CE China at a glance

Position yourself with leading international brands at IFA’s trade show in China dedicated to consumer electronics and home appliances!

In 2017 CE China emphasized its significance as a valuable platform for the Chinese CE and HA markets, thanks to the support from leading Chinese retail giants like Suning, Alibaba and

120 exhibitors presented their latest products, innovations and services to more than 11,500 visitors from 38 countries on 15,000 square meters of exhibition space. Among the exhibitors, global brands like Bosch, Siemens, Haier, Midea, HTC Vive and Huawei were on display.

Furthermore, more than 140 international media representatives attended CE China 2017.

High-ranking CE China Keynotes by our partners BSH, HTC Vive, Tmall and Huawei proved to be a true highlight in 2017.

On top of that, CE China teamed up with the global incubator Techcode introducing more than 30 exciting start-up companies from 9 countries to the Chinese consumer market.

BSH launched new products and displayed our latest progress in home appliances solutions at CE China again this year. CE China also provided us a good opportunity to share our views with industry partners and consumers on the current trends in the industry. We wish all the best for CE China.

Roland Gerke, Chairman & President BSH Home Appliances Holding (China) Co., Ltd.

Our experience with the quality of CE China was A-class. It was especially positive that we have built promising connections to Chinese retailers such as Suning.

Antonio Raffaele, Director Exports Aquarius Germany, Carrera

CE China is where trust and bonds are formed between the key players of the technical consumer goods industry.

Weimin Sun, Vice Chairman of the Board, Suning

CE China is a great platform to showcase cutting-edge technologies for companies like Amy, which has developed its core products and has put them into mass production. We take CE China as a very effective way to connect with our targeted industries and markets.

Billi Li CEO, Hangzhou Amy Robotics Co., Ltd

We are happy to help you!

Mr. Nils Hellpap
+49 (0) 30 / 3038-2150

Mr. Daniel Soesanto
+49 (0) 30 / 3038-2305

Or send an email to

Visit the official CE China website for further information: