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An Official Press Event at IFA

ShowStoppers@IFA is where you ...

  • Shake hands with hundreds of top-tier press, journalists and industry analysts
  • Demo your product
  • Sneak preview your service
  • Launch your company
  • Score news coverage and product reviews for your company or client.

ShowStoppers@IFA takes place the day before IFA starts … during the press days, when reporters are looking for breaking news and compelling stories to cover at the trade fair that increasingly defines the future of digital techologies for work, home and play.

2017: 85 industry leaders, innovators and start-up companies introduced new gear, gadgets, apps and devices for work, home and play to more than 1,000 journalists attending ShowStoppers@IFA 2017, the eleventh-annual edition of the Official Press Event of IFA.

Do you need to meet the press? Do you need to generate coverage?

ShowStoppers combines a product showcase, hands-on demos, and a reception into one special evening. It’s informal. We provide a buffet dinner and open bars. Journalists and analysts specifically selected and qualified by IFA and ShowStoppers work their way around the room, from demo station to station, company to company.

It's a better way for industry leaders, innovators, startups and upstarts to meet hundreds of press at the largest consumer electronics trade show in Europe.

It's a better way for reporters to discover hot products and cool companies -- companies they know, companies they haven't discovered yet.

It's a complete turnkey package planned specifically by IFA and ShowStoppers to help companies large and small generate news coverage and product reviews.

Hot products. Cool companies. Meet the press. At IFA. Join us!


30 August 2018, 6-9 pm

2018 marks the 11th consecutive edition of the official press event of IFA, the global tradeshow for consumer electronics and home appliances that moves markets and inspires buyers.

Berlin ExpoCenter City
Entrance South
» see exhibition grounds

Dave Leon
Tel: +1 845 638 3527