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IFA - Official Partner of the Future


Brands, Markets and Innovation

IFA 2018: The world’s most important technology marketplace

Last year, IFA 2017 set a new standard by completely selling out 159,000 square meters of show floor space to 1,805 exhibitors, confirming IFA’s role as the leading showcase for the global technology industry. IFA 2018 will not only host more innovation and product launches than any previous event, it also will present more digital lifestyle products in one place than any other show worldwide.

IFA, an innovation accelerator

IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.

IFA 2018 takes place at the Messe Berlin Exhibition Grounds from 31 August - 5 September. In addition, IFA Global Markets, Europe’s largest B2B sourcing platform, will be held from 2 - 5 September at STATION-Berlin. IFA Global Markets enhances the information and exhibitions offered for professionals and industry experts in a 20,000-square-meter exhibition ground.

This year’s IFA will again provide an unparalleled stage for innovation: IFA NEXT.

The successful concept of this innovation hub will again be hosted in Hall 26, but the concept and space will be significantly expanded in 2018. Together startups, research laboratories, universities, and established companies introduce tomorrow’s ideas, products, and solutions in the field of consumer electronics and home appliances. The IFA Keynotes, IFA+ Summit and the IFA Hosted Conferences will also be held in Hall 26. The main goal: to focus even more on innovation and providing visitors and the media with the latest trends and topics all together in one place.

Premiere in 2018: Shift AUTOMOTIVE

Shift AUTOMOTIVE is the new biannual Convention on the future of mobility. The convention, hosted in the hall 26 will explore how new automotive technologies are changing our mobility and impacting our lives. The convention is a joint venture of the Geneva International Motor Show, Palexpo, IFA and Messe Berlin. Shift AUTOMOTIVE will take place for the very first time on 4 and 5 September 2018 – alongside IFA in Berlin.

IFA 2018

Don‘t miss the opportunity to explore emerging trends and celebrate the premieres of new technologies and products!

31 August to 5 September 2018

Opening hours: daily from 10 am - 6 pm
Trade visitors can enter the International Trade Visitor Reception starting at 8 am.

Official Show Location:
Berlin ExpoCenter City
Messedamm 22
14055 Berlin

» Exhibition Grounds

IFA Global Markets
2 - 5 September 2018

Europes biggest sourcing market for technical consumer goods and digital products.

Access for trade visitors and experts only.

Opening hours:
2 - 4 September: from 10 am - 6 pm
5 September: daily from 10 am - 4 pm

Official Show Location:
Luckenwalder Straße 4-6
10963 Berlin

Free shuttles to & from Berlin ExpoCenter City. More informationen...

A boost for the digital economy – a festival of innovations – 10th edition of Home Appliances@IFA

We are delighted that Home Appliances@IFA is taking place for the 10th time. Among other things it is proof that the Consumer Electronics and Home Appliances segments are a winning combination and that they stand for IFA’s continuing role as the ideal platform for successful business. No other trade show meets the requirements of the industry, retailers, consumers and media in such a comprehensive way.

This is reflected in the positive boost it gives the market and the constant increase in order volume, which at the last event exceeded 4.5 billion euros at the beginning of the peak annual sales period before Christmas.

Hans-Joachim Kamp, chairman of the board of gfu Consumer & Home Electronics GmbH

At IFA 2008 visitors experienced something completely new: besides listening and viewing they were also able to smell, taste and try. That was not everything that Home Appliances gave to IFA. It was also the many innovative products that were impressive. Since then the continuing rise in exhibitor numbers and display space has been proof of its success. For the home appliances industry IFA has become a firm fixture on the calendar of events within a very short time. IFA contributed decisively to the success of the Major and Small Domestic Appliances market. This year, we anticipate a positive development in the global market.

Dr. Reinhard Zinkann, Member of the Board of ZVEI and president of CECED

Anyone who wants to understand the world of tomorrow needs to come to IFA in Berlin. The attendance figures speak for themselves, once again setting new records and demonstrating IFA’s place as the world’s leading trade show for consumer electronics and home appliances. IFA is a driver of innovation and simultaneously the industry’s international meeting point – this is where future trends are defined. As one of the world’s leading companies in the home appliances sector, in this year’s opening keynote we showed how new digital technologies will push the kitchen space forward into dimensions barely conceivable today: a highly customizable lifestyle at the touch of a button, with more communication and more emotion. IFA has shown how consumers are very focused on connectivity, also in the sense of real connections between the technical possibilities and their everyday preferences and expectations. As industry specialists, we are ready to meet this challenge, because we know and are masters of the analog and digital world today, and are using our knowledge and experience to guide people into the digital future of their everyday lives.

Dr. Karsten Ottenberg, CEO of BSH Hausgeräte GmbH

IFA 2016 was a huge success for us. We put the new Hisense 4K Laser Cast in the spotlight this year, and that decision definitely paid off. Thousands of visitors were impressed by the brilliant 4K projections, including a large number of international media. Our range of UHD and ULED TVs, especially the latest ULED 3.0 models, made a strong impression as well. Moreover, we held many fruitful meetings with valuable partners in our business area.

Dr. Lan Lin, Executive Vice President, Hisense Co., Ltd., General Manager, Hisense International Co.

IFA is one of our most important trade shows – particularly for the European market. This year our highlights included the VerveLife series from Motorola, which includes an action camera and intelligent, completely wireless Bluetooth headphones – ideal for the next generation of smartphones without headphone sockets – and the new Smart Nursery series. Both product lines were met with great interest from our distribution partners, trade show visitors, and the media, and our presence at this year’s IFA was therefore a great success.

Thorsten Schröer, Country Manager Germany AEG & Motorola at Binatone Communications Europe

IFA 2016 was a huge success for us. We put the new Hisense 4K Laser Cast in the spotlight this year, and that decision definitely paid off. Thousands of visitors were impressed by the brilliant 4K projections, including a large number of international media. Our range of UHD and ULED TVs, especially the latest ULED 3.0 models, also made a strong impression. Further, we held many fruitful meetings with valuable partners in our business area.

Dr. Lan Lin, Executive Vice President, Hisense Co., Ltd., General Manager, Hisense International Co.

IFA 2016 has been another complete success for Miele, and we have greatly surpassed the numbers of visitors and orders received from last year’s high. This year’s concept of bringing specialist retailers and consumers together in a shared space has also done well. This exhibition at IFA emphasized not only innovation and quality, but also the friendly hospitality and appreciation of partnerships.

Frank Jüttner, Head of Miele Vertriebsgesellschaft Deutschland

Our stand this year was about nothing less than the future: the near future, the holiday shopping season we discussed with our retail partners, and the positive medium-term perspectives. We are very satisfied with the sales generated. It was also about the future of television – and the future of social cooperation and daily life. The fact we have the right ideas about the future is confirmed by the enthusiasm inspired by our exhibition stand, where we presented product visions from our research and development teams that will be ready for home use in three to five years. We are looking forward to the future, and September 2017 in particular – which is when the next IFA will kick off!

Michael Langbehn, Manager PR / CSR / Sponsoring, Panasonic

In 2016, IFA once again showed that it is the leading platform for capturing the imaginations of trade visitors and consumers alike. Results have been extremely positive across entire Samsung product range, and we achieved particularly significant growth in home appliances and wearable tech.

Martin Börner, Deputy President of Samsung Electronics GmbH

IFA 2016 was a complete success for Samsung Home Appliances – we recorded double-digit growth. The trade feedback we received on our latest innovations, including the AddWash product range and the Family Hub refrigerator with NoFrost technology, was really gratifying.

Alexander Zeeh, Director of Home Appliances, Samsung Electronics GmbH

The week at IFA has confirmed there’s no getting around the importance of connected home appliances; a look at the crowds flooding to the Siemens Home booth makes this quite clear.” The numbers of orders made by the end of the event drew a positive line under an extremely satisfying result from IFA 2016.We are already looking forward to IFA 2017, because IFA always offers us the perfect stage to present our latest innovations. Each IFA is even better than the last, and underscores the key position this event occupies in the home appliance sector.

Roland Hagenbucher, CEO of Siemens Home Appliances

We love IFA. I attend fairs all over the world, in Chicago, Shanghai, Las Vegas and Berlin – and, qualitatively, IFA is the best fair in the world. There is a good mix between consumer electronics and appliances, which you never see anywhere.

Michael Monney Global Commercial Director, Laurastar

Our new OLED TV, the Loewe bild 7, was one of the big trade show highlights for visitors and the media alike. We are exceptionally happy with the response at the show. It is a perfect start to the holiday shopping season.

Mark Hüsges, CEO of Loewe Technologies GmbH

IFA is the most important trade show in consumer electronics and never fails to provide an incredibly inspiring atmosphere every year. We can reflect on an eventful and above all successful IFA 2016; one where we had countless conversations in which we were able to impress media representatives, consumers and our retail partners with home cinema and high-resolution audio product highlights. We join our partners in looking forward to a successful season!

Matthias Wietstock, Sales Organization Leader Germany/Austria/Switzerland at Gibson Innovations

For us, IFA is indeed the most important event for information gathering.

Andreas Stumptner, Editor in Chief & Director Consumer Electronics, Video, Connected Home (Germany)

柏林国际电子消费品及家电展览会 – 全球创新盛会


IFA 2018 - Fair Description Chinese (PDF, 264.9 kB)