IFA Berlin, 31 August - 5 September 2018

IFA 2018: The world’s most important technology marketplace

Last year, IFA 2017 set a new standard by completely selling out 159,000 square meters of show floor space to 1,805 exhibitors, confirming IFA’s role as the leading showcase for the global technology industry. IFA 2018 will not only host more innovation and product launches than any previous event, it also will present more digital lifestyle products in one place than any other show worldwide.

IFA, an innovation accelerator

IFA in Berlin presents the latest products and innovations in the heart of Europe’s most important regional market. Only IFA offers such a comprehensive overview of the international market and attracts the attention of international trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media.

IFA 2018 takes place at the Messe Berlin Exhibition Grounds from 31 August - 5 September. In addition, IFA Global Markets, Europe’s largest B2B sourcing platform, will be held from 2 - 5 September at STATION-Berlin. IFA Global Markets enhances the information and exhibitions offered for professionals and industry experts in a 20,000-square-meter exhibition ground.

This year’s IFA will again provide an unparalleled stage for innovation: IFA NEXT.

The successful concept of this innovation hub will again be hosted in Hall 26, but the concept and space will be significantly expanded in 2018. Together startups, research laboratories, universities, and established companies introduce tomorrow’s ideas, products, and solutions in the field of consumer electronics and home appliances. The IFA Keynotes, IFA+ Summit and the IFA Hosted Conferences will also be held in Hall 26. The main goal: to focus even more on innovation and providing visitors and the media with the latest trends and topics all together in one place.

Premiere in 2018: Shift AUTOMOTIVE

Shift AUTOMOTIVE is the new biannual Convention on the future of mobility. The convention, hosted in the hall 26 will explore how new automotive technologies are changing our mobility and impacting our lives. The convention is a joint venture of the Geneva International Motor Show, Palexpo, IFA and Messe Berlin. Shift AUTOMOTIVE will take place for the very first time on 4 and 5 September 2018 – alongside IFA in Berlin.