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IFA Special Areas: Places to be

With its Special Areas IFA is taking into account that we live in a time of most rapid technological transformation ever. Visitors can see the whole range of products and solutions related to one theme in a single hall or in several adjacent halls.

Hall 26

Researchers, industry professionals, start-ups and retailers meet here to present innovation and technologies, share visions and ideas and drive new developments.

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Hall 6.2

The smart, intelligent home promising state-of-the-art comfort and convenience is no longer a pipe dream – it has become a living reality.

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Hall 4.2

The special area for wearables is designed to present latest developments across the digital fitness segment.

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Halls 12, 14.1, 15.1

IFA iZone is a special exhibition area showcasing Mac, iTech products and apps.

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Reseller Park


Reseller Park is an internationally-recognized B2B marketplace tailored specifically to IFA. Resellers, distributors, retail purchasers and traders come together on this networking platform for decision makers – especially from the areas of telecom + mobile, accessories, consumer IT and smart home. Business negotiations are held in a spacious lounge area away from the hustle and bustle on the trade show floor.

Hall 26

The UX Design Awards by International Design Center Berlin is a competition for excellent user experience design in digital and electronic products.

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3 September 2017, 2pm

The Telematics Award honors outstanding development and solutions within the telematics branch. The organizer, the media group, pursues the objective to make the branch more transparent and easier to understand for potential customers. The Telematics Award is issued annually. It covers the fields of VEHICLE telematics and HUMAN Telematics in a yearly change.

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