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IFA Special Areas: Places to be

With its Special Areas IFA is taking into account that we live in a time of most rapid technological transformation ever. Visitors can see the whole range of products and solutions related to one theme in a single hall or in several adjacent halls.

Hall 26

Researchers, industry professionals, start-ups and retailers meet here to present innovation and technologies, share visions and ideas and drive new developments.

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Hall 6.2

The smart, intelligent home promising state-of-the-art comfort and convenience is no longer a pipe dream – it has become a living reality.

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Hall 4.2

The special area for wearables is designed to present latest developments across the digital fitness segment.

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Halls 12, 14.1, 15.1

IFA iZone is a special exhibition area showcasing Mac, iTech products and apps.

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Reseller Park


Reseller Park is an internationally-recognized B2B marketplace tailored specifically to IFA. Resellers, distributors, retail purchasers and traders come together on this networking platform for decision makers – especially from the areas of telecom + mobile, accessories, consumer IT and smart home. Business negotiations are held in a spacious lounge area away from the hustle and bustle on the trade show floor.

Hall 26

The UX Design Awards by International Design Center Berlin is a competition for excellent user experience design in digital and electronic products.

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