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Press Release

February 20, 2018

IFA 2018: Preparations for CE China in Shenzhen are in full swing

Berlin/ Shenzhen, 20 March 2018 - The third edition of CE China is scheduled from 3 to 5 May 2018. CE China, a global IFA event, is designed to be China's premier trade show for consumer electronics and home appliances brands in China.

CASO Design, Clean Air, Ezviz, Fakir, Galanz, Gree, GYPI, Haier, LIFAair, Midea, Richmond & Finch and Severin are just a few of the international brands that take the opportunity to present their products and innovations. Official partners of CE China include China’s largest retailers such as Suning, Tmall/ Alibaba and JD.com. CE China is a platform that unites international exhibitors with Chinese retailers to bring new products to their customers.

From BBQ & Funfood to mobile kitchen appliances and Retail Delivery
Some of their products still come from the small town of Sundern in the middle of Germany – family-owned SEVERIN, one of the largest German manufacturers of small electrical appliances, has built a strong reputation for reliability, innovation and quality in its more than 125 years of history. The manufacturer scores points with its core competences in the areas of coffee & tea, refrigeration & freezing, microwaves, BBQ & Funfood – all to be discovered at CE China.

CASO is one of the first brands that addressed the fusion of the kitchen with the daily living spaces through mobile kitchen appliances. CASO products stand for strong functions combined with aesthetic shapes – whether it is a wine cooler, a microwave or a blender with a powerful rotation speed to get the best out of trendy green smoothies.

GYPI is king in shipping CE products from Europe all around the world. Their retail delivery ranges from small domestic appliances to the big white – including Hifi, Audio, Health Care products and many more.

New: IFA Retail University
CASO Design, Fakir and Elgato are exhibiting and likewise join the IFA Retail University. This new tool provides international brands with maximum attention from major retailers in China, in ‘short and sweet’ 20-minute-Power-Briefings. The premiere of the IFA Retail University will create great value by bringing together international brands and Asian retail representatives, among them the Chinese Retail Giant Suning. Retailers and buyers will benefit from the demand of the growing Chinese middle class for international brand products.

Retail at its best!
CE China is designed to unite global brands with Chinese retailers who are keen to bring new products to their customers. Besides one of China's most successful retailers Suning, Tmall/ Alibaba and JD.com are among the official partners for CE China 2018. These Retail Giants offer international brands a full range of services, simplifying access to the Chinese market.

CE China
CE China is the trade show for consumer electronics and home appliances products for the Chinese and Pan-Asian market. It will take place from 3 to 5 May 2018 in Shenzhen, China.

IFA Berlin
IFA is the world's most significant trade show for consumer electronics and home appliances. It will take place in 2018 from 31 August to 5 September at the Berlin Exhibition Center (Expo Center City).