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Press Release

April 16, 2018

Consumer Electronics Unlimited: Major home appliance brands exhibit at CE China

Shenzhen/ Berlin, 16 April 2018 - At the third edition of CE China, taking place 3-5 May in Shenzhen, major international home appliances brands will showcase their latest products. They seize CE China, a global IFA event, as a premier opportunity for both Chinese and international brands to present their innovations to consumers and retailers in China and across Asia.

Bosch, Haier and Midea are among the largest international brands at the show.

Bosch, brand of the German company BSH, is well-known for its tradition in producing high quality home appliances products. According to the recently released figures by BSH, Greater China remains a major driver for its business. With record investments in research and development in the past year, a major focus in the future lies on further developing the smart kitchen segment. The company is also testing services that enable consumers to custom-configure their home appliances via social networks like WeChat.

International brand Midea provides markets around the world with a wide range of home appliances, including kitchen appliances, refrigerators, laundry appliances, and various small home appliances. At CE China, the company not only exhibits its latest products but also provides more detailed insights as part of the IFA Retail University @ CE China.

Haier is yet another major international brand using CE China as an opportunity to drive business by getting in touch with consumers and major retailers. Renowned for being world leader in big home appliances, the company’s home appliances portfolio includes many more product categories – many of which can be experienced in Shenzhen during the show.

The list of international brands at CE China continues to grow. Among others, CASO Design, Clean Air, Ezviz, Galanz, Gree, GYPI, LifaAir, Severin, Fakir and Richmond & Finch will use the opportunity to showcase their products and innovations in Shenzhen. Official partners of CE China include China’s largest retailers such as Suning, Tmall/ Alibaba and JD.com.

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.