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Press Release

May 02, 2018

Bosch presents latest home appliances at CE China 2018 (3-5 May)

1 day to go until 3rd CE China opens its gates

Shenzhen/Berlin, 2 May 2018 – Bosch Home Appliances seizes the opportunity of the third edition of CE China, starting tomorrow in Shenzhen (3-5 May 2018), to present its latest refrigerator. The international brand belonging to BSH will exhibit the new product at this retail trade show and furthermore explain its features and innovative technology during a session at CE China’s IFA Retail University. IFA Retail University is a new format, introducing concise power-briefings by international brands and market research companies. It takes place on 3 May at CE China 2018.

Roland Gerke, President and CEO of BSH Home Appliances Holding Co., further explains BSH’s Vision for CE China 2018: “As a premier trade show for consumer electronics and home appliances, CE China integrates retail trade to bridge the gap between manufacturers and customers. This great opportunity allows BSH to engage in networking and collaboration activities with both Chinese retailers and customers. At CE China 2018, BSH continues to present our appliances with innovative features designed to make life at home easier for the customer and showcase the newest solutions from Bosch Home Appliances. With an emphasis on our new refrigerator, providing freshness for longer and an improved user experience with our innovative technology.”

Next to Bosch, a wide range of international brands take part in CE China 2018, among which are Huawei, Haier, Midea, Severin, Gree CASO Design, Clean Air, Elgato, Fakir, Blaupunkt, Yamazoki, LIFAair, Richmond & Finch. Official partners of CE China include China’s largest retailers such as Suning, Tmall/Alibaba and JD.com.

About IFA and CE China
As a global IFA event, CE China is a welcome addition to Messe Berlin’s portfolio for the Chinese market.

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products. In 2017, 120 exhibitors presented their latest products, innovations, and services to more than 11,500 visitors from 38 countries, covering 15,000 square meters of exhibition space. The range of global brands inspired the more than 140 journalists, 15 percent of which came from abroad.

IFA is the world's most significant trade show for consumer electronics taking place from 31 August to 5 September 2018 in Berlin, Germany.