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Press Release

September 19, 2019

CE China 2019 in Guangzhou successfully started

Show provides insights into new products, markets trends and latest technologies as well as new sections on virtual reality, autonomous driving and new mobility

Guangzhou/Berlin, 19. September 2019– Today, Gao Yuyue, Deputy Secretary, Guangzhou Municipal Government, Jens Heithecker, IFA Executive Director and CE China Chairman, and Orient Zhu, Vice President of IDG Asia, jointly opened CE China 2019, a global IFA event, and the CE Summit in Guangzhou. The CE Summit, organized by IDG, is part of the CE China programme on the first day of the three day long trade show, which for the first time is held in Guangzhou.

CE China 2019 extends its programme with a number of premieres. Besides the CE Summit, the show for the first time includes sections on virtual and augmented reality as well as on new mobility, including electric vehicles and autonomous driving. Also, a German Pavilion is celebrating its premiere at CE China 2019. 

At the opening ceremony, Gao Yuyue referred to the potential of CE China for the region: “Guangzhou is a very important manufacturing base and has one of the most advanced supply chains in this industry. CE China will inject additional dynamic to the electronic industry here in Guangzhou and support the economic and social progress.”

Jens Heithecker explained that CE China brings the successful concept of IFA to China and the pan-Asian market: “We bring together international brands, retailers from across Asia, consumers, and media representatives, to make CE China the most efficient platform for building and extending business relations.”

Representing a long-term strategic partner of CE China, IDG-representative Orient Zhu said: “IDG has been deeply rooted in China for more than 30 years. It is hoped that with years of accumulation, IDG can help CE China better localize, enter and integrate into the Chinese market. Driven by this initial intention, we organized CE summit. We sincerely hope that during the conference, we can share the background of the times, new ideas, new concepts, new technologies and new products, comprehensively interpret and forecast the development trend of the industry, and promote the cooperation and exchange of the global consumer electronics industry.” For the CE Summit, IDG has invited many top consumer electronics manufacturers, scientific research institutions, investment institutions, entrepreneurs and media.

Alongside the CE Summit, CE China hosts a number of events. Today, the IFA Retail University delivers deep first hand insights for retail representatives on market trends and successful product presentations. Later today, the China Household Electric Appliance Research Institute (CHEARI) will announce the winners of the China Household Appliances Innovation Award. Tomorrow, the E-Commerce Forum provides further knowledge on successful online marketing and sales.