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Press Release

March 23, 2020

CE China sets stage for expanded cooperation between NUC and Chinese retail giant Suning

Korean brand NUC Electronics and CE China’s premium partner Suning Group deepened their cooperation after last years’ reunion at CE China 2019.

March 23, Guangzhou/Berlin: Early January 2020, the Korean health and home electronics brand NUC Electronics signed a Brand Cooperation Contract with long-time CE China premium partner Suning Group. The two companies will integrate their respective advantages and cooperate in product development, channel marketing, brand promotion and supply chain operations to jointly create a new retail model for home appliances in the era of smart retail.

Reunion at CE China 2019 in Guangzhou

In September 2019, NUC Electronics joined CE China – a global IFA event - in Guangzhou. “We expect to improve our brand awareness more than last year in order to make it lead to sales”, said Jisu Lim, China Director of NUC Electronics.

At the same time, Chinese retail giant Suning showcased its latest smart home innovation Biu+ Ecology at CE China and presented itself as partner of IFA Retail University. After signing the strategic cooperation agreement with Suning in the past July, NUC once again extended its image by utilizing the 20-minute “Power Briefing” at the IFA Retail University in front of Suning and other leading pan-Asian retailers.

Further Expansion into the Chinese Market

According to Mr. Lim, CE China is one of the crucial steps, that made NUC and Suning strengthen their determination to jointly focus on the Chinese market. “This year’s CE China was an opportunity for the Kuvings brand to strengthen its position in the Chinese market”, said Mr. Lim, adding, “we will continue our effort to grow into a global general home appliance manufacturer based on our localization strategy in the Chinese market”.

From 24 - 26 September 2020, CE China links premium brands, important market players and retailers once again in Guangzhou. Take advantage of a 10% early bird discount before April 30, do not miss the chance to connect with major international players from the electronic industry and register now!

CE China 24 – 26 September 2020 – register here!

Please contact us for further details.

Berlin Office:
Mr. Daniel Soesanto
Tel: +49 (0)30 3038 - 2305

About CE China
CE China, a global IFA event, is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Asian retailers keen to bring new products to their customers. At last year’s show, 275 exhibitors showcased their latest products and innovative consumer electronics and home appliances solutions. In line with the trends of the industry, the show included segments on virtual and augmented reality as well as on new mobility, including new energy vehicles and autonomous driving. International brands and retailers from across Asia successfully used the show for networking and collecting feedback from consumers.