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Press Release

July 23, 2020

Tech companies, mobility brands and start-ups present strategies, services and product innovations at the IFA 2020 Special Edition

Registrations for media representatives and trade visitors at full blast

International brands, companies from the mobility sector and start-ups present their highlights and latest products in IFA keynotes, press conferences, IFA conventions and product exhibitions at the IFA 2020 Special Edition. Registrations for visitors and media for this year's IFA Special Edition, which will take place in Berlin from September 3 - 5, are running at full blast.

"In our discussions with industry, retailers and media representatives, we could sense the excitement about the upcoming show. It is our ability and our strong will to help the industry and trade to present new products and innovations and reach consumers. As a long-standing trade fair organizer, we are convinced that our concept of the IFA 2020 Special Edition will enable all partners a successful and safe participation," said Dirk Koslowski, IFA Director.

For the event areas IFA NEXT meets SHIFT Mobility and the IFA Global Press Conference the following exhibitors have already confirmed their participation: Ataraina / Creative Technology, AVM, Bissell, Bleu Jour, BSH, ECOVACS, GN Hearing, Haier, HONOR, Huawei, JVC Kenwood, Miele, Neato Robotics, Qualcomm, Realme, Satisfyer, Schneider electric, Shelly/ Allterco, TCL, TP-Link, TUYA, Wessel-Werk.

Registrations for media representatives and trade visitors are open

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the Xtended Space, the digital extension of the IFA 2020 Special Edition.

Click here to register for trade visitors

Click here to register for media representatives

What exhibitors say about IFA Special Edition

Benjamin Akinci, CEO and founder of abl social federation GmbH:

"It is great to be part of SHIFT Mobility! For me as an entrepreneur who makes connections, the topic of mobility and how it is digitally supported plays a major role. I am looking forward to a real, physical event where we can once again exchange ideas personally and directly, to exciting discussions, contributions and thoughts on how we could move in the future.”

Volker Klodwig, Executive Vice President Sales (REU-CE), BSH:

“It is more important than ever to provide positive impulses for industry and trade with this global live event in September. With its efficient formats, IFA offers the ideal platform and we are pleased to support this year’s IFA Special Edition 2020 as the European and German market leader.”

Erik Wakolbinger, Senior Vice President Global Accounts, Dekra:

"We are very much looking forward to SHIFT Mobility, because rarely has the meeting of experts from society, business and politics been as important and necessary as it is today. In view of the developments of recent months, DEKRA is focusing on the discussion and reassessment of innovative and safe future concepts of mobility.

Dimitri Gärtner, CEO, FRAMEN GmbH:

"We are happy to be part of SHIFT Mobility 2020! Efficient, contextually addressable customer approach is essential, especially at the current time - we present our unique Points of Experience in exclusive locations such as hotels and CoWorking Spaces as a smart advertising opportunity for brands and agencies and show how easy targeting can be without wastage. We are particularly enthusiastic about the exciting format as one of the first post-Corona live events.

Yannick Fierling, CEO Haier Europe:

“We are delighted to participate to this particular and unique event; despite the emergency that we are facing, IFA remains a perfect and unprecedented opportunity to showcase our product innovations and solutions that are closer and closer to the consumers’ expectations and needs. Our close focus on technology and on the creation of ecosystems built around Internet of Things represents a major asset towards the new way of living and thinking the home environment.”

Chengdong (Richard) Yu, CEO of Huawei:

“Huawei has been participating IFA for 9 years. It has been an excellent platform for Huawei to promote our products and strategies as well as meeting friends around the world. We look foward to joining the event in the new form.”

Cristiano Amon, President Qualcomm:

“Wireless technology has never been more essential. I look forward to sharing how 5G, AI and other key technologies will deliver the capabilities the world needs during these unprecedented times and beyond at IFA Berlin 2020.”

About IFA 2020 Special Edition

The currently designed IFA 2020 Special Edition - consisting of a physical event that focuses on B2B functions: As a meeting point for industry and trade in the IFA Business and Meeting Lounges, IFA NEXT meets SHIFT Mobility with cross-sector innovations and IFA Global Markets for the sourcing of components using global supply chains. While these parts of the event are aimed at trade visitors, media representatives can experience the latest products and services, press briefings and IFA keynotes exclusively at the IFA Global Press Conferences.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September as a three-day event with a strictly limited number of participants.

Digital IFA Experience

With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations.