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Press Release

August 04, 2020

IFA 2020 Special Edition: News Announcements non-stop at the IFA Global Press Conference

IFA 2020 Special Edition Opening Keynote by Cristiano Amon, President of Qualcomm - Pre-registration for the press is mandatory

News Announcements non-stop: as of 3 September IFA 2020 Special Edition Brands unveil their latest Products, News and Services each day from 9:30am to 6pm. The Overall Press Conference Schedule is now available online at:

After a short introduction by IFA, gfu and GfK - Cristiano Amon, President Qualcomm, will presents Qualcomms vision and strategies in his virtual IFA Opening Keynote. This year, the IFA Global Press Conference will take place as part of the IFA 2020 Special Edition from September 3 - 5 in Berlin.

"In these challenging times, we intent to support our partners most effectively in regard to their end-of-the-year business. We see ourselves as an important platform for the industry and trade to place innovations and products in the media and in this way present them to end consumers and prepare the pre-Christmas business", said Dirk Koslowski, IFA Director.

Overall Schedule of Industry Press Conferences

DAY 1: Thursday, 3 SEPT 2020

  • 09:30 a.m. IFA, gfu & GfK Opening
  • 9:45 a.m. - 10:45 a.m. Qualcomm Opening Keynote
  • 11:00 a.m. - 6:00 p.m. Industry Press Conferences
    • LG
    • BSH
    • TCL
    • Huawei
    • Haier
    • Schneider electric
    • Beurer
    • GfK

DAY 2: Friday, 4 SEPT 2020

  • 09:30 a.m.  IFA, gfu & GfK Opening
  • 09:45 a.m. - 6:00 p.m. Industry Press Conferences
    • Miele
    • Hyundai
    • HONOR
    • Realme
    • Neato Robotics
    • Shelly (Allterco)
    • De`Longhi
    • GfK Closing of the day

DAY 3: Saturday, 5 SEPT 2020

  • 10:00 a.m. IFA & gfu Opening
  • 10:15 a.m. - 1:00 p.m. Industry Press Conferences
    • Ataraina
    • Satisfyer
  • 01:00 p.m. - 3:00 p.m. IFA Press Conference Sneak Peak 2021

For the full program please click here!


Register now!

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation we cannot offer on-site accreditation this year. Therefore all interested media representatives are invited to register online. In order to enable as many on-site participants as possible, a query will soon be made as to the days on which an IFA visit is desired in order to coordinate all parties involved as best as possible.


Click here to register for trade visitors
Click here to register for media representatives