IFA 2020 Special Edition: Driving force says EK/servicegroup
Franz-Josef Hasebrink, CEO of EK/servicegroup:
"To us, IFA is an important driving force and always a fixed date in our calendar. We will be there again this year with our team, taking into account the very good security concept, in order to learn about exciting new products and innovations for our more than 4,000 affiliated retail partners. All market participants benefit from a strong IFA. For us as a Buying Association and thus a creator of networks between trade and industry, IFA is very important."
With about 4,000 affiliated retail partners in 17 countries, EK/servicegroup is one of the largest retail cooperations in Europe. It encompasses own subsidiaries such as EK France, EK Austria and Euretco, Netherlands. As a group with around 800 employees, its focus lies on the digital future of medium-sized, owner-managed retail stores.
Via the Virtual Market Place trade visitors can obtain the information, which industry partners are preparing for appointments with retailers and trade visitors in Berlin.
About IFA 2020 Special Edition
The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference.
Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.
Digital IFA Experience
With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.
To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.
Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.