Navigation | Page content | Additional information

Page content

Press Release

August 14, 2020

IFA 2020 Special Edition: Retailers and distributors from more than 50 countries pre-registered for IFA Business, Retail & Meeting Lounges

IFA B2B Lounges as an exclusive meeting-point for retailers and manufacturers - Relaxed atmosphere for efficient appointment coordination and successful discussions

„Personal, trustful contact is and remains an essential foundation for successful business relations", said Dirk Koslowski, IFA Director Messe Berlin. In order to support industry and trade accordingly, meeting places in the IFA Business, Retail & Meeting Lounges will be offered as part of the IFA 2020 Special Edition. Major retail partners have already announced their interest in participating in Berlin.

“Through the IFA 2020 Special Edition, we would like to once again provide the best possible support to retailers and industry in their preparations for the end-of-year business. The IFA Business, Retail & Meeting Lounges are the first opportunity to meet face-to-face again and to coordinate strategies with retail partners," Koslowski continued. "Even though the dimension and brand variety of this lounge area is inevitably limited due to current circumstances, the personal interaction is all the more important.”

The IFA Business, Retail & Meeting Lounges enable meetings in a relaxed atmosphere. Only pre-registered trade visitors are admitted to this exclusive area in the City Cube.

In addition to more than 200 pre-registered retailers and distributors from Germany, including representatives of EK/servicegroup, Euronics, expert, EP:Electronic Partner, Telering and Media-Saturn Deutschland GmbH, more than 250 international retailers and trade visitors from more than 50 countries have already expressed interest in attending. Furthermore, Euronics Deutschland eG is holding its annual general meeting on 6 September at the Berlin Exhibition Grounds.

Exhibition partner of IFA Business, Retail & Meeting Lounges

The following exhibitors have already confirmed their participation: AVM, Sinotunity GmbH, Neato Robotics Inc., IDCP BV, Simfer ic de vis Ticaret A.S., LG Electronics Deutschland GmbH, Bleu Jour Sarl, MPM agd SA, AIWA Europe S.L., Grundig Intermedia GmbH und Beko Deutschland.

The Business, Retail & Meeting Lounges are supplemented by a reseller area, which has been bringing together trade visitors and exhibitors as a B2B marketplace for 20 years in cooperation with the Global Fairs TT fair.

Virtual Market Place und Xtended IFA support preparation and networking

By visiting the Virtual Market Place, trade visitors can already see who will be exhibiting, make appointments and purchase tickets for the IFA 2020 Special Edition. Just before and during the event, the virtual extension of IFA, IFA Xtended Space, offers additional networking options.

Register now!

To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.

Click here to register for trade visitors

Click here to register for media representatives


About IFA 2020 Special Edition

The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and the IFA Opening Keynote live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience

With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.