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Press Release

September 01, 2020

IFA 2020 Special Edition:  First opportunity to experience Fitbit's new product line  

The American company Fitbit just announced its new product lineup which will first be presented at IFA 2020 Special Edition in Berlin. Operating in the field of health trackers and smartwatches, Fitbit's launch involves both innovations in the hardware sector and new types of software solutions.

For German customers September also brings an updated feature of Fitbit PremiumTM, Fitbit’s subscription service. The new Health Metrics dashboard helps users to to anaylse details and locate key factors of their overall well being.
Michael Maier, Cluster Manager Central Europe of Fitbit: „We are very excited to be part of the IFA 2020 Special Edition this year. During these unprecedented times, we all need to find new ways to launch our products and I am glad that IFA gives us the opportunity to let people experience the new Fitbits in a safe environment before they are available on shelves. Fitbit just introduced its most advanced health smartwatch, Fitbit Sense, which comes with the world’s first EDA sensor for stress management, an ECG app and skin temperature sensor. We also launched Versa 3 with an enhanced design, GPS and a speaker, as well as Inspire 2, our most accessible tracker with more than 10 days of battery life. We’re also excited to bring Fitbit Premium to Germany, Fitbit’s health and fitness subscription service, which brings users advanced insights to enable them to lead a healthier life.” 

Recently launched and also available to experience live for the first time At IFA 2020 Special Edition: Fitbit SenseTM Fitbit Versa 3TM Fitbit Inspire 2TM.

Fitbit's booth presentation at IFA Global Press Conference is in Hall 1.2booth 203. 

More information about Fitbit at IFA 2020 Special Edition can be found online: Fitbit

IFA Global Press Conference opens every day at 8.00 a.m. for media representatives.

Register now!
To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.

Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.

Click here to register for trade visitors
Click here to register for media representatives

About IFA 2020 Special Edition
The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and the IFA keynote live at the IFA Global Press Conference.

Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.

Digital IFA Experience
With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.