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Press Release

September 02, 2020

Daily Preview Day 1 - IFA 2020 Special Edition

IFA 2020 Special Edition starts tomorrow, September 3 - with global brands, innovative products, insights and more. We provide an overview of the programs of IFA Global Press Conference, IFA SHIFT Convention and IFA Innovation Engine, so that you won’t miss any news.

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Media representatives can experience the latest products and services, press briefings and IFA keynotes live at the IFA Global Press Conference. This is the most efficient way to cover the technology stories audiences are interested in.

The first day of IFA 2020 Special Edition presents industry top players. In addition to Qualcomm’s IFA Opening keynote we are pleased to welcome the brands for Thursday's (September 3) press conferences:

·         LG
·         BSH
·         TCL
·         Huawei
·         Haier
·         Schneider electric
·         Beurer
·         GfK
·         gfu

The following global brands will have a physical on-site booth presentation at the IFA Global Press Conference.

Bissell – Carsten Ritter, International Account Manager D/A/CH: “We are very pleased that the IFA has taken the special circumstances this year as an opportunity to develop an innovative and attractive event concept. The #IFAGlobalPressConference enables BISSELL to present its product innovations to a top-class international audience. With the IFA innovations we are taking our portfolio for the European market to a new level and now hold the largest variety of floor cleaning solutions in the segment. These include the 'CrossWave Cordless Max' as the next generation of our multi-award-winning vacuum cleaner and the 'SpinWave Robot' as the first wet & dry vacuuming robot from BISSELL.”

Fitbit – Michael Maier, Cluster Manager Central Europe: "We are very excited to be part of the IFA Special Edition this year. During these unprecedented times, we all need to find new ways to launch our products and I am glad that IFA gives us the opportunity to let people experience the new Fitbits in a safe environment before they are available on shelves. Fitbit just introduced its most advanced health smartwatch, Fitbit Sense, which comes with the world’s first EDA sensor for stress management, an ECG app and skin temperature sensor.”

JVCKENWOOD Deutschland GmbH – Thorsten Godulla, Managing Director: "Especially in these difficult times, it is particularly important to provide positive impulses for retailers and consumers with innovative products and new technologies. As an important part of IFA2020, the Global Press Conference offers us the ideal platform to present JVC's EXOFIELD technology and other product innovations from Kenwood and JVC to a broad public. During our product demonstration, interested members of the press have the opportunity to test our EXOFIELD Home Theater System live and experience real 3D-Sound via headphone."

ReSoundGN Hearing – Jochen Meuser, Managing Director GN Hearing GmbH: "For more than 150 years, it has been part of our company's DNA to develop technological innovations that improve and expand communication. This is what made us a regular exhibitor at IFA. Of course, the event will be different than usual due to the current situation. We will use the IFA Special Edition to inform IFA journalists in person about our latest, multi-connected hearing aids."

TP-Link – Pingji Li, VP & GM of TP-Link Consumer & Enterprise BU: “Because of the pandemic, people's lives have been dramatically changed. Smart living has really and truly become a part of the public's daily life. So, it is great to see that IFA is going as planned. As the world's largest brand of home networking products, TP-Link is committed to providing users with a more reliable and convenient Internet experience. For this IFA, we have brought brand new networking products and smart home products to continue the adoption of smart lifestyles.”

Wessel-Werk – Marcus Cleff CEO of Wessel-Werk: “We are very pleased to be part of the IFA 2020 special edition and look forward to an interesting and inspiring exchange with both – industry partners and media representatives. For us, the Global Press Conference is the ideal setting to present our new product for the first time.”

How to watch all Press Conferences online: Register for the IFA Xtended Space, log in and visit the IFA MAIN STAGE at IFA LIVE & VIDEO ON DEMAND. Full program and schedule of the IFA Global Press Conference are also available in the IFA Xtended Space

Attending on site? Please enter via the South Entrance of Messe Berlin. Stages, meeting and working spaces are located in Halls 1.2 – 4.2.

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IFA Innovation Engine stage delivers insights on timely topics like artificial intelligence, virtual reality and many more.

IFA 2020 Special Edition’s first day kicks off with eight short presentations about innovative mobility solutions and the latest technological developments. Curated by The Hamburg-based innovation agency FUTURE CANDY all presenting companies are also featured in the theme park-like area FUTURE CANDY LAND. Among the exhibiting companies and projects are GoBe Robots, OKAI, SPREE Interactive, Evectro, Sigo, Citkar, RCCO and Mercku.

The second half of the day is dedicated to the Start-up Days. International representatives explore the topic of AI in expert sessions, pitches and presentations.

For more information and  live streams, check out  IFA Innovation Engine at IFA Xtended Space!

Attending on site? Please enter via CityCube Berlin Entrance Jafféstraße.

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The Shift Mobility Convention embarks on the fascinating journey into the mobility of the future. Please note that the two-day event IFA SHIFT Convention will take place on 3 and 4 September, 2020.

Three of IFA’s five SHIFT Mobility Convention sessions take place on 3 September. Experts from academia, industry and politics offer insights. The first session is entitled "Connect and Rule? - Connected Vehicles and Digital Mobility Services" and elaborates on automated driving. After a short lunch break participants discuss “Smart Environments – Urban Future and Mobility Infrastructures” in the second session of the day. In the afternoon, the focus will be on questions of sustainability. The last session of the day is entitled "Beyond Green Sheen - Social Transformations and Industry Disruptions Towards a Sustainable Mobility Ecosystem".

For more information and  live streams, check out  IFA SHIFT Mobility Convention at IFA Xtended Space!

Attending on site? Please enter via CityCube Berlin Entrance Jafféstraße.