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Press Release

September 05, 2020

Daily Recap Day 3 - IFA 2020 Special Edition

We would like to thank you very much for the media coverage of IFA 2020 Special Edition! Herewith you receive the third and last Daily Recap. This daily summary informs you about which materials are available in the newsroom.

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You’ll find all live streams and videos in the IFA Xtended Space in the “Live & On Demand” section:

Miele
 “Our assistance systems Smart Food ID and CookAssist mark the advent of an amazing new approach to experiencing the digital world of cooking. Miele's innovations are designed consistently to meet the needs of our customers: premium appliances for a healthy, sustainable and digital lifestyle, on request compact for urban living areas and, last but not least, built to meet the very highest culinary demands.”
Dr Axel Kniehl, Executive Director Marketing and Sales with the Miele Group (Watch the summary of his speech.)

realme
“We have an extremely ambitious goal for Europe and it is not less than to be among the top five by the end of 2021. We believe that young Europeans will love our competitive products with cutting edge-technology, stylish designs and affordable prices.”
Madhav Sheth, realme Vice President, CEO of realme Europe and India (Watch the summary of his speech.)

Neato Robotics
“Neato is excited to announce the launch of the D8, D9 and D10 — its new premium line and a significant step forward for the consumer robot vacuum industry.”
Thomas Nedder, Neato Robotics CEO (Watch the summary of his speech.)

Shelly / Allterco Robotics
“Today everything is about to change. The last two years were extremely exciting for us and of course for the Shelly brand. Everything started like this: With an idea how to make the world better connected, how to push boundaries and how to make the impossible possible. And look at us today presenting to game changing innovations at IFA 2020.”
Atanas Srebrev, Communications Manager Allterco Robotics (Watch the summary of his speech.)

Tuya Smart

We are grateful for having the opportunity to introduce Tuya Smart and our IoT platform as well as some of our latest products.”
Sven Buschmann, Head of Business Development from Tuya Germany
(Watch the summary of his speech.)

Ecovacs Robotics
“We have interacted over 350.000.000 times with our end users. But all the families are different. While we are aiming for a robot for every family we need to understand the differences.”
Dr Anna Golovach, General Manager EMEA, Ecovacs Robotics (Watch the summary of her speech.)

Ataraina by Creative Technology Corporation
“Let us introduce you to the endless possibilities of artificial Electrostatic Technology and how it can further enhance your everyday lives.”
Helen Vogt, Branch Representative of Creative Technology Corporation
(Watch the summary of her speech.)

Satisfyer
“The Satisfyer Connect App questions the status quo in the sexual wellness category and brings love to the next level.”
Daniela Märklin, Chief Marketing Officer of Satisfyer (Watch the summary of her speech.)

SHIFT
“Big brands are here on this amazing stage. And now here comes a very small brand called SHIFT. (…) So we build smartphones and the smartphones are modular. I want to share with you a little bit what has come out now. It’s the 6mq, it’s the most modular high-end smartphone ever built.”
Carsten Waldeck, CEO and Founder of SHIFT GmbH (Watch the summary of his speech.)

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Rediscovering the joy of cooking – thanks to smart kitchen aids
Dr Reinhard Zinkann, Executive Director and Co-Proprietor of Miele, explains new digital applications for the kitchen and how domestic appliances can be kept up to date

Smart kitchen aids are trending as they make many aspects of our lives easier for us. We asked Dr Reinhard Zinkann whether his company is showcasing innovations that may be trend-setters.

LG delivers a holographic presentation
At IFA 2020, LG Electronics presented a new consumer experience unlike any previous IFA show. LG CTO Dr I.P. Park took to the stage in hologram form to talk about “Life’s Good from Home”, the company’s vision for the future.

Challenges and opportunities – the roadmap for successful business
Exclusive Interview – Jochen Pohle, Head of Business Unit EK Home

The support of members during Covid-19 lockdown has been one of the biggest challenges for EK/servicegroup. We asked Jochen Pohle, Head of Business Unit EK Home how the organisation tackled the issue.

Read these and other "IFA Stories"
here

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Are you a TV or online journalist? You can find footage material of IFA 2020 Special Edition here.

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BSH at IFA 2020: More individual comfort and convenience in the kitchen – the key place in the home
The corona pandemic has led people in Europe to a new appreciation of their own homes. The kitchen in particular has become a central hub of family life, a place in which to share in the cooking and pass the time together. That’s why BSH Hausgeräte GmbH, in line with its corporate vision to sustainably improve the lives of people at home, presents at this year’s IFA its innovative products and personalized services for the kitchen.

Do you want to know what innovations exhibitors presented at IFA 2020 Special Edition? Find this and other current press releases here.

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Do you need photos or logos to illustrate your article? Find them here.