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IFA Keynotes

IFA NEXT - Keynotes

Personal Insights of World-leading CEOs

Prominent international decision makers from the fields of consumer electronics, home appliances and related industries share their personal visions

The Keynotes demonstrate current and future developments of all relevant IFA segments: lifestyle, telecommunications & infrastructure, TV & entertainment and home appliances.

  • Which technologies are on the verge of a breakthrough?
  • What are the major industry players working on?
  • What are the changes that come with general digitalization?

IFA Keynotes are free of charge to all trade visitors, IFA exhibitors and press.

Language: English.

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Hakan Bulgurlu

CEO, Arçelik

Hakan Bulgurlu

Wellbeing for all: Not just a state of being, but a brand responsibility

Saturday, 7 September 2019, 2:00 PM

With 12 brands serving 146 countries worldwide, including two of Europe’s leading home appliance brands, Beko and Grundig, Arçelik believes it can shape technologies for the good of people and the planet. When used in an innovative way, technology can help create human enhancing skills to improve everyday lives and protect our future. An impassioned leader in the industry, Hakan Bulgurlu, CEO of Arçelik, will deliver his strong point of view on product and innovation, his vision for Arçelik – spreading wellbeing for all – and the importance of how the products the company creates impact people’s lives and the planet. Through ongoing investments in research & development and product innovation, Arçelik and its workforce of over 30,000 strong, are laser focused on continuing to build a portfolio of leading brands that ensure and empower the generations to live healthier, happier lives, without giving up what’s important to them and most importantly, without compromising our planet.

Anthony Wood

CEO and Founder, Roku, Inc.

Anthony Wood

Welcome to the Age of Streaming

Saturday, 7 September 2019, 10:30 am

A new era of TV is upon us. The future is at hand when every TV is connected to the internet, where modern software powers consumer experience, and advertisers and publishers have better ways to reach consumers. In the US, TV streaming has already altered the traditional linear TV distribution, by empowering consumers, bringing content publishers closer to valuable audiences and giving advertisers more effective tools. Similar advancements are picking up pace around the world.

Roku created the first purpose-built OS for TV and operates the No. 1 TV streaming platform in the US. The Company pioneered numerous innovations that strengthen the TV ecosystem and millions of consumers use Roku devices every day. The Roku platform is a trusted destination for publishers and advertisers who want to connect with a highly engaged TV audience.

A decade ago, Anthony Wood predicted that someday all TV will be streamed. That day is at hand. He’ll discuss the opportunities created by this profound and far-reaching transformation.

Cristiano Amon

President, Qualcomm

Cristiano Amon

5G is here. Welcome to the Invention Age.

Friday, 06 September 2019, 2:00 PM

5G is here and it’s going to spark the next generation of technological progress. Like the Information Age or the Industrial Revolution before it, we’re about to unlock the next major era, The Invention Age. A time without barriers to invention. The smartphone brought us new services that we depend on every day. Now 5G will have an even greater impact – enhancing the smartphone experience and empowering innovators to create new connected and intelligent products that will deliver richer consumer experiences and fuel new industries. Learn from Qualcomm President Cristiano Amon and his guests how 5G will transform the devices we love and enrich the lives of people around the world.

Chengdong (Richard) Yu

CEO, Huawei Consumer Business Group

Chengdong (Richard) Yu

5G: An opportunity to rethink evolution

Friday, 06 September 2019, 10:30 AM

Not since the arrival of 3G has a mobile technology held so much promise to disrupt and transform. Richard Yu, CEO of Huawei Consumer Business Group, will share his thoughts on why 5G could be the technology to finally unlock the promises of IoT, hasten the era of autonomous vehicles, and make smart devices as ubiquitous as smartphones. However, challenges around standardization, performance, and user experience have dogged initial 5G network roll-outs. Mr. Yu will outline the need for a continued commitment into R&D and cooperation from the industry’s key players to ensure the possibilities of 5G are truly realized. Finally, Mr. Yu will share how consumers will benefit from the era of 5G by rethinking what is possible to achieve from their smartphones and smart devices and how Huawei technologies are helping to accomplish this.