These areas await you at IFA 2022.
Since 2008, IFA in Berlin has been the ultimate platform for the household appliance industry. It covers all areas of large and small household appliances, including built-in kitchen units. Products from the areas of personal care and wellness are presented here, as well as solutions for heating and indoor climate. Among others, major brands as BSH, Electrolux, Haier, Grundig, JURA, Liebherr and Miele will showcase their latest products.
Household appliances improve lifestyles with innovative and resource-saving functions and promote sustainable growth.
For IFA 2022, we are planning a new interactive exhibition area: IFA Outdoor Cooking BBQ. Show cooking and product presentations will round off the experience for visitors and exhibitors.
“JURA […] can look back on an extremely successful IFA 2019. The specialized trade was certainly enthusiastic. Promising talks and contacts will lead to full order books, we are sure of that!“
Home & Entertainment
Home & Entertainment has defined IFA at its best since its early years from 1924. The scope of products covers the newest developments of TVs and home entertainment as well as a variety of products and services that accompany consumers in their daily lives.
Globally well-known market leaders in the consumer electronics industry as LG, Samsung, Sony, Panasonic, Philips and much more display their latest developments next to further market players like international distributors, specialized companies, accessorized brands and retailers.
But one thing is certain: All customer needs are covered and that is because Home & Entertainment is spread all over the IFA exhibition grounds.
IFA Audio stands for great sound, high-tech and design. The area presents itself as a global and international meeting place for HiFi experts, audio professionals and audio fans at IFA.
As a unique platform for inspiration and innovation, IFA Audio showcases future-oriented concepts and solutions, latest products and topic highlights like noise canceling & true wireless headphones, audio streaming, immersive or spatial audio, smart speakers and sound systems.
From well-known brands to innovative newcomers, exhibitors from all over the world present inspiring products and trends. Among them are brands such as Sennheiser, Yamaha, JBL, Harman/Kardon, Denon, Marantz, Pioneer & Onkyo, Skullcandy, Audio-Technica, Brown Audio, Dali, Audioblock, JVC Kenwood and many others.
Be a part of Audio Entertainment and join us at the most inspiring global tech event!
At IFA Communication, connectivity is the focus. Today, mobile devices can control and connect products like refrigerators, sound systems, TVs or even washing machines. Due to this technology IFA Communication has become a crosslinking point between all other IFA areas and various products.
Latest technologies like 5G have been one of the main topics within IFA Communication. The importance of this area was also shown by Huawei’s keynote in 2019 about the benefits from the era of 5G by rethinking what is possible with smartphones and smart devices.
Samsung Mobile, Sony Mobile, Huawei, Deutsche Telekom were the key exhibitors in this area.
IFA Imaging is an international platform for the imaging industry. The area invites photo- and video-experts, exhibitors, trade visitors and imaging enthusiasts to experience a combination of creative and interactive brand presentations and showcase new and inspiring products in the world of imaging.
IFA is also partnering with Berlin Photo Week to strengthen the platform and show the diversity of imaging.
IFA NEXT, the innovation hub of IFA, brings together the world’s top innovators, research institutes, promising startups and forward-thinking businesses to explore and show how new trends in technology and the resulting digital products will transform everyday consumer living. IFA NEXT is about the future of tech, lifestyle, and about being ready to try new products & concepts.
IFA NEXT is the destination for media representatives, international distributors and retailers as well as industry professionals looking for inspiration and seeking cutting‐edge technology trends.
Topics at IFA NEXT are AI, Robotics, Smart Home & Smart Living, Immersive Experience, AR & VR, Connectivity, IoT, 5G, Digital Health, Wearables, the Future of Retail and Sustainability & Green Tech.
The exhibition is complemented by an extensive program with lectures, expert panels and startup pitches. Whether you would like to present your vision for the years to come or discuss the challenges we are facing today, whether you are a renowned strategist or a thriving entrepreneur looking for business, IFA NEXT has the right stage for your message to an international audience of digital experts.
Fitness & Digital Health
Great progress has been made in the technological field of fitness and health in recent years. Nowadays, these products are more popular than ever and the development of new healthcare products and wearable devices is not standing still. Products such as wearable fitness trackers, muscle stimulation and massage devices or digital clinical thermometers and smart personal scales accompany many people's everyday lives.
At IFA 2019, exhibitors from 30 different countries presented their latest innovations and were able to convince our experts and visitors of their technologies in the area of fitness & digital health on more than 3.000 square meters.
Come visit us to network in the industry in order to develop new solutions together and above all to expand your customer base. Among others, major brands as Fitbit, Garmin, Amazfit, DJM Medical Instrument, SmartMedicalDevice will present their latest products.
Computing & Gaming
IFA MyMedia was renamed into IFA Computing & Gaming in order to meet the developments and latest trends in the relevant market. In 2019, 235 companies from 30+ countries took part in IFA Computing & Gaming (prev. IFA MyMedia) covering over 14,000 m2 exhibition space.
IFA Computing & Gaming covers the following product groups and topics: computers, games, immersive entertainment, data storage technologies and cloud solutions, cyber security.
Among others, Microsoft, Lenovo, Asus, Acer, Logitech, AVM, TP-Link, Western Digital, Intenso and Belkin have showcased their products and latest developments in the previous years. IFA Computing & Gaming will offer an exceptional opportunity to present your latest products and innovations to industry experts as well as to end consumers.
“IFA is the international indicator for trends of the industry and for us the most important trade fair of the year – especially regarding the Christmas business.“
IFA Global Markets is IFA’s international sourcing platform, established in 2016. It has quickly developed to Europe’s largest B2B souring marketplace, where trade visitors of all backgrounds develop new relationships and meet with established partners. The pure B2B environment guarantees a focused and result-oriented atmosphere offering.
With an average of 20+ countries participating at IFA Global Markets and close to 800 exhibitors in 2019, the internationality ranges from small suppliers in Europe to the broad range of Asian ODMs & OEMs, catering to all facets of Consumer Electronics and Home Electronics. Meeting your sourcing needs has never been easier, be an active part of the Global Market.