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CE China is the premium trade show for Consumer Electronics and Home Appliances brands in the Chinese and Asian markets.

The next CE China will be held from 16 – 18 September 2021 at Guangzhou Poly World Trade Center Expo.

Application Form (PDF, 446.3 kB)

Fact Sheet (PDF, 2.3 MB)

Press Releases

We are happy to help you!

Yi Ma
Marketing and Partner Management
+49 (0) 30 / 3038-2066

Daniel Soesanto
Sales and Operations
+49 (0) 30 / 3038-2305

CE China

CE China at a glance

Based on the IFA concept, CE China focuses on comprehensive cooperation with leading trade groups, strong global industrial partners and the emotional presentation of innovative branded products.

In 2020, CE China adjusted its concept and co-hosted the International Consumer Electronics (CE) Summit 2020 by IDG Asia. As an essential element to CE Summit, IFA Retail University offered a stage to speakers from Siemens, Miji, Teufel and CE China’s long-time partner Suning. More information.


CE China 2021 will return as full scale trade show and is already looking forward to welcome famous brands such as Changhong, Galanz and Whirlpool, as well as to continue strategic partnerships with Suning and Alibaba/Tmall.

After its successful premiere in 2019, the German Pavilion will again be one of the show highlights. Find more information.

German Pavilion at CE China

After its successful debut at CE China 2019, the German Pavilion will be one of the show highlights in 2021again. Co-funded by the German Federal Ministry for Economic Affairs and Energy, it is an outstanding opportunity for products ‘Made in Germany’ to catch attention by Chinese consumers as well as Asian retailers.

Are you a German brand and interested in the German Pavilion? Join us at the next CE China and benefit from favorable conditions, excellent service and a platform designated to you.

Participation fees start at only 350 EUR for a counter at the Information Center or 120 EUR per sqm for a turnkey solution (incl. booth construction).

For more information please see the application forms.

Application German Pavilion (PDF, 305.3 kB)

Application Information Center (PDF, 379.5 kB)

Contact at Messe Berlin

Mr. Xiang ZHI

+49 30 3038 2278

Retrospect 2019

These photos are intended solely for editorial use. Any use for promotional purposes is forbidden. Publication free of charge - copy requested.

Source: Messe Berlin