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IFA Special Areas

With its Special Areas IFA is taking into account that we live in a time of most rapid technological transformation ever. Visitors can see the whole range of products and solutions related to one theme in a single hall or in several adjacent halls.

In 2020, the topics of the IFA Special Areas were partly integrated in the IFA 2020 Special Edition.

Researchers, industry professionals, start-ups and retailers meet here to present innovation and technologies, share visions and ideas and drive new developments.

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The smart, intelligent home, promising state-of-the-art comfort and convenience has become a living reality. That’s why IFA features a special exhibition segment dedicated to this category: IFA Smart Home.

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The special area for wearables is designed to present latest developments across the digital fitness segment.

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IFA iZone is a special exhibition area showcasing Mac, iTech products and apps.

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Reseller Park is an internationally-recognized B2B marketplace tailored specifically to IFA. Resellers, distributors, retail purchasers and traders come together on this networking platform for decision makers – especially from the areas of telecom + mobile, accessories, consumer IT and smart home. Business negotiations are held in a spacious lounge area away from the hustle and bustle on the trade show floor.

The UX Design Awards by International Design Center Berlin is a competition for excellent user experience design in digital and electronic products.

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Global Innovation Leaders - R&D - Startups - IFA Keynotes - IFA+ Summit - SHIFT Automotive

Segment HE

IFA Home & Entertainment Electronics

Home Entertainment - Smart Home - Home Networks

Segment Audio

IFA Audio Entertainment

HiFi - Loudspeakers - High Performance Audio

Segment HA

IFA Home Appliances

Large Household Appliances - Small Electric Domestic Appliances - Built-In Kitchen Units - Electric Domestic Heating Systems

IFA MyMedia

IFA MyMedia

Imaging - Photo - Video - Music - Computing - Games - Storage - IFA iZone - IFA Fitness & Digital Health - Virtual Reality

IFA Public Media

IFA Public Media

TV Stations - Radio - VoD - Music Portals - Professional Media

IFA Communication

IFA Communication

Telecommunication - Cable - Mobiles - Navigation - Internet


IFA Global Markets

Suppliers - Components - OEM - ODM