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Press Release

July 16, 2021

CE China 2021 cancelled

CE China 2021, scheduled for 16-18 September in Guangzhou, will not take place. International travel into China is still severely hampered by travel restrictions due to the Corona-pandemic. With the latest emergence of Covid cases in Asia, both international and Chinese companies are furthermore uncertain about their participation in international trade shows.

“Of course, this was a tough decision to make, especially since we do get a lot of positive feedback and especially international companies signaled their interest to present themselves at CE China”, said Jens Heithecker, IFA Executive Director and CE China Chairman. In fact, a German pavilion with ten German brands was already set to be part of CE China 2021.

The CE China team would like to express its sincere thanks to all partners, especially the Guangzhou Commerce Bureau, CCCME and IDG Asia, as well as to exhibitors and visitors for their continuous support. CE China is looking forward to a hopefully more light-hearted 2022 with strong business opportunities.

About CE China

Established in 2016, CE China - a global IFA event - is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Pan-Asian retailers keen to bring new products to their customers. International brands and retailers from across Asia successfully used the show for networking and collecting feedback from consumers.