IFA 2020 Special Edition: Tech is back with a combination of virtual and real experiences
Starting tomorrow, IFA Special Edition 2020 offers a real hybrid show experience for the tech industry. Being the first onsite trade show for the industry since the outbreak of the corona pandemic, it presents exhibitors from around the world in Berlin as well as on the digital platform, the IFA Xtended Space and the IFA Virtual Market Place.
“This year’s IFA truly is a Special Edition. Being a hybrid event, it serves one major purpose: to support the recovery and rebound of the industry. We are confident that the IFA 2020 Special Edition, despite the enduring constraints, sends out a powerful signal to the world. Let the pandemic not stop us from making great experiences and from pushing forward business”, said Dr. Christian Göke, CEO of Messe Berlin.
In total, more than 1.450 exhibitors from 30 countries seize the opportunity to showcase their latest products and innovations at IFA 2020 Special Edition, 150 of which are present physically in Berlin. The IFA 2020 Special Edition covers an area of 30.000 square meters. Within the first 24 hours, over 3000 participants registered on the Xtended Space to join the event online, watch press conferences and talks, visit the digital exhibition and use the matchmaking tool. This year, the IFA 2020 Special Edition will take place in Berlin with a very limited number of visitors due to the safety measures and tight regulations.
To participate in the IFA 2020 Special Edition, registration in advance is necessary. Registered participants will also receive access to the IFA 2020 Xtended Space, the digital extension of the IFA 2020 Special Edition.
Please note: Due to the current situation this year we can neither offer on-site accreditation for media representatives nor registration for trade visitors. Therefore online pre-registration is mandatory. In order to enable as many visitors as possible to participate on site, a query will be made in the course of this pre-registration regarding the intended day of the visit.
About IFA 2020 Special Edition
The IFA 2020 Special Edition - consisting of physical live events focusing on its B2B core functions of IFA - offers a meeting place for industry and trade in the IFA Business, Retail & Meeting Lounges and cross-industry innovations at SHIFT Mobility meets IFA NEXT. While these event elements are aimed at trade visitors, media representatives can exclusively experience the latest products and services, press briefings and the IFA keynote live at the IFA Global Press Conference.
Health and safety is a top priority at IFA 2020 Special Edition, which will take place from 3 to 5 September 2020 as a three-day event with a limited number of participants in accordance with current regulations.
Digital IFA Experience
With a virtual extension - the "IFA Xtended Space" - the physical event is complemented by live and on demand streaming of presentations, match-making tools and digital product demonstrations. The Xtended Space thereby is accessible for both on-site guests and all other interested participants around the globe.