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Press Release

August 10, 2021

BERLIN PHOTO WEEK 2021: Art meets tech

BERLIN PHOTO WEEK makes its big comeback this summer – kicking off its third edition on 26 August 2021. The new BPW Hub is HAUBENTAUCHER – an exciting urban venue. As part of the famous R.A.W.-Gelände – which attracts over 30,000 visitors a day in the summer with its galleries, clubs, and restaurants – it is the ideal place to bring together the leading manufacturers in the imaging industry with Germany’s creative scene. In addition to the decentralized location, prestigious exhibition sites and art venues such as Grisebach and CHAUSSEE 36 will be included as satellite locations.

This year once again, the public can look forward to numerous top-class exhibitions, exciting talks, and expert discussions on contemporary photography topics, as well as the popular Funplace, where visitors can discover leading industry players such as Sony, Nikon, Panasonic, Leica and WhiteWall and participate in special interactive brand experiences.

Product highlights at BERLIN PHOTO WEEK

Sony

With the APS-C camera ZV-E10, Sony recently introduced the first vlog system camera of the Alpha series. The Exmor CMOS APS-C sensor with 24.2 megapixels (effective) and the BIONZ X image processor are the heart of the camera. They provide excellent high-sensitivity images, detailed rendering of textures, and beautiful, natural-looking bokeh. A lightweight design and various features tailored specifically for vlogging make the ZV-E10 the ideal companion for creating video content.

Sony APS-C camera ZV-E10
Sony APS-C camera ZV-E10

LEICA

Leica Camera presents the new SL2-S model, which shines with its performance for both image and video capture. The camera features a 24-megapixel CMOS BSI sensor and can shoot series of images at up to 25 frames per second at full resolution. Other highlights include 4K movie recording, tethered shooting with Capture One 21, and a limited-time Adobe Creative Cloud photo license.

Leica new SL2-S model
Leica new SL2-S model

PANASONIC

The LUMIX S5 with the 20-60 lens plus 70-300 telephoto zoom offers users a compact mirrorless full-frame system that covers a wide range of focal lengths in this combination. Characteristic for the compact system camera are the full-frame sensor, dual image stabilization, OLED viewfinder as well as the freely movable display. 4K videos can be created with up to 60p and 10 bit. Due to high energy efficiency, the camera has a long battery life.

Panasonic LUMIX S5
Panasonic LUMIX S5

TAMRON

Japanese lens manufacturer Tamron introduces a special telephoto zoom lens for Sony E-mount mirrorless system cameras. The 150-500mm F/5-6.7 Di III VC VXD (model A057) features an integrated VC image stabilizer and fast VXD autofocus. This enables particularly sharp and detailed image captures. Added to this is the particularly handy design.

Tamron 150-500mm F/5-6.7 Di III VC VXD
Tamron 150-500mm F/5-6.7 Di III VC VXD

SIGMA

The all-new SIGMA 150-600mm F5-6.3 DG DN OS | Sports is a powerful ultra-telephoto zoom and the first lens in the Sports lineup designed specifically for mirrorless systems. It offers outstanding imaging performance, functionality and build quality, as required for demanding photography with extreme telephoto focal lengths. The lens exhibits attractive bokeh throughout the focal length range.

Sigma 150-600mm F5-6.3 DG DN OS | Sports
Sigma 150-600mm F5-6.3 DG DN OS | Sports

"We are happy to launch the BERLIN PHOTO WEEK which will be the very first event on this range of topics since the outbreak of the pandemic. BPW’s main focus isn’t just the new cameras; we’re more about the core of photography and the fun of making pictures. In a typical year, it’s a great complement to IFA, which is of course much more focused on technology, products, and retailers. We are looking forward to the upcoming experience and also to next year, when we will be able to extend this bridge even further as part of IFA 2022”, says Jens Heithecker, Executive Vice President, Messe Berlin Group.

BERLIN PHOTO WEEK will take place at Haubentaucher from 27–29 August 2021.

Opening hours: Friday–Sunday, 12 noon–8 pm / Day ticket: 15 EUR

For the detailed program, please visit the website www.berlinphotoweek.com.

About IFA Berlin

2021 IFA is partnering with Berlin Photo Week, a unique and innovative event format for everyone who loves images.
IFA, the world's most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September.
www.ifa-berlin.com

About Berlin Photo Week

Berlin Photo Week is a conceptually and economically independent project that, based on a creative location with event satellites, will be visible and tangible throughout Berlin. After it was founded in 2018, the team of the innovative event format "Berlin Photo Week", together with the new strategic partners Messe Berlin GmbH and IMH Imaging Media House GmbH & Co. KG, will hold the third edition and simultaneously develop the photography festival further.

www.berlinphotoweek.com

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